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Stories in Ready

Tomorrow Partners website, version next

This is the repository for planning and active development work on tomorrowpartners.com.

Why

It’s time for a new website. Our current site is outdated and doesn’t reflect our position in the market or our value proposition as well as it should.

Problem statement

The Tomorrow website is intended to meet these goals:

  • Get people exited about working with us
  • Communicate that we're a great firm who can meet ta potential partner's specific need, and solve a potential partner's specific problem

We have observed that the Tomorrow website isn’t:

  • Creating a modern and engaging digital experience that communicates Tomorrow’s value across all sectors

Which is causing these adverse effects:

  • Potential customers do not understand how our diverse project background (across sectors) relates to their specific need
  • Potential potential customers do not understand that our design strategy experience is a tool that can be applied in many situations

Measurable criteria for success:

  • Website views increase
  • We field fewer questions from potential partners about how we can solve their problem
  • [discuss further measureable criteria with team]

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Tomorrow's next generation website

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