diff --git a/src/main/java/com/cnaude/purpleirc/GameListeners/HeroChatListener.java b/src/main/java/com/cnaude/purpleirc/GameListeners/HeroChatListener.java
index 17f4f53..a9bb07d 100644
--- a/src/main/java/com/cnaude/purpleirc/GameListeners/HeroChatListener.java
+++ b/src/main/java/com/cnaude/purpleirc/GameListeners/HeroChatListener.java
@@ -18,9 +18,11 @@
 
 import com.cnaude.purpleirc.PurpleBot;
 import com.cnaude.purpleirc.PurpleIRC;
+import com.dthielke.api.Channel;
 import com.dthielke.api.ChatResult;
 import com.dthielke.api.Chatter;
 import com.dthielke.api.event.ChannelChatEvent;
+import com.dthielke.channel.ConversationChannel;
 import org.bukkit.ChatColor;
 import org.bukkit.entity.Player;
 import org.bukkit.event.EventHandler;
@@ -50,9 +52,18 @@ public HeroChatListener(PurpleIRC plugin) {
     @EventHandler(ignoreCancelled = true, priority = EventPriority.NORMAL)
     public void onChannelChatEvent(ChannelChatEvent event) {
         Chatter chatter = event.getChatter();
+        Channel channel = chatter.getActiveChannel();
+        if ((channel instanceof ConversationChannel)) {
+            plugin.logDebug("Ignoring private message: " + chatter.getPrivateMessageFocus() + ":" + event.getMessage());
+            return;
+        }
         ChatResult result = event.getResult();
         plugin.logDebug("HC Format: " + event.getFormat());
         plugin.logDebug("HC Result: " + event.getResult());
+        if (plugin.heroPrivateChatFormat.equals(event.getFormat())) {
+            plugin.logDebug("HC Private: TRUE");
+            return;
+        }
 
         ChatColor chatColor = event.getChannel().getColor();
         Player player = chatter.getPlayer();
diff --git a/src/main/java/com/cnaude/purpleirc/PurpleIRC.java b/src/main/java/com/cnaude/purpleirc/PurpleIRC.java
index 63ce4f8..67a7a70 100644
--- a/src/main/java/com/cnaude/purpleirc/PurpleIRC.java
+++ b/src/main/java/com/cnaude/purpleirc/PurpleIRC.java
@@ -138,6 +138,7 @@ public class PurpleIRC extends JavaPlugin {
             defaultGroupSuffix,
             customTabPrefix,
             heroChatEmoteFormat,
+            heroPrivateChatFormat,
             listFormat,
             listSeparator,
             listPlayer,
@@ -1540,6 +1541,7 @@ private void detectHooks() {
                 logError(ex.getMessage());
             }
             heroChatEmoteFormat = heroConfig.getString("format.emote", "");
+            heroPrivateChatFormat = heroConfig.getString("format.private-message");
         } else {
             hookList.add(hookFormat(PL_HEROCHAT, false));
         }