diff --git a/apps/reviews/templates/reviews/reviews_link.html b/apps/reviews/templates/reviews/reviews_link.html
index 731a17cf7ed..45048d2ea45 100644
--- a/apps/reviews/templates/reviews/reviews_link.html
+++ b/apps/reviews/templates/reviews/reviews_link.html
@@ -6,11 +6,15 @@
 <p class="addon-rating">
   {{ addon.bayesian_rating|stars }}
   {% with num=addon.total_reviews %}
+    {% if num %}
     <a href="{{ base }}">
       {% with count='<span itemprop="count">{0}</span>'|f(num|numberfmt) %}
         {# Using num=count so we don't change an L10n string. #}
         <strong>{{ ngettext('{num} review', '{num} reviews',
                             num)|f(num=count)|safe }}</strong></a>
       {% endwith %}
+    {% else %}
+      <strong>{{ _('Not yet rated') }}</strong>
+    {% endif %}
   {% endwith %}
 </p>
diff --git a/apps/reviews/tests/test_helpers.py b/apps/reviews/tests/test_helpers.py
index ef950e3974a..3368a61887b 100644
--- a/apps/reviews/tests/test_helpers.py
+++ b/apps/reviews/tests/test_helpers.py
@@ -40,3 +40,7 @@ def test_reviews_link():
                                                       'myuuid': myuuid})
     eq_(PyQuery(s)('a').attr('href'),
         '/addon/1/?collection_uuid=%s#reviews' % myuuid)
+
+    z = Addon(average_rating=0, total_reviews=0, id=1)
+    s = render('{{ myaddon|reviews_link }}', {'myaddon': z})
+    eq_(PyQuery(s)('strong').text(), 'Not yet rated')