diff --git a/src/librustc/ty/context.rs b/src/librustc/ty/context.rs
index 742d57fb58a51..c6b43022b775d 100644
--- a/src/librustc/ty/context.rs
+++ b/src/librustc/ty/context.rs
@@ -1323,7 +1323,7 @@ impl<'tcx> TyCtxt<'tcx> {
     }
 
     pub fn encode_metadata(self) -> EncodedMetadata {
-        let _prof_timer = self.prof.generic_activity("generate_crate_metadata");
+        let _prof_timer = self.prof.verbose_generic_activity("generate_crate_metadata");
         self.cstore.encode_metadata(self)
     }