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@10up

10up

The expert WordPress practice of @Fueled. Crafting impactful websites and tools for clients like Google, Disney, and California using open source.

We deliver impactful websites, content management solutions, and digital tools using WordPress.

We are the enterprise WordPress practice of Fueled, a digital transformation agency with more than 300 experts. Fueled creates high-quality digital products and experiences shaped by strategy, designed with intention, and built for business impact.

The 10up WordPress Practice delivers impactful websites, content management solutions, and digital tools for brands and institutions like Microsoft, Disney, Google, The White House, Mayo Clinic, and the State of California. Building on the open source WordPress project, our practice emphasizes open source tools and embraces emerging technologies like Generative AI.

In 2023, 10up merged with Fueled, adding industry leading specialization in WordPress, open source product management, and Content Management Systems to a broader suite of digital capabilities.

With a highly skilled team of strategists, designers, engineers, and specialists across areas like cloud infrastructure, SEO, data & analytics, AI, and revenue optimization, we combine the scale to solve complex challenges with the agility and care of a close partner.

Our Open Source Solutions

Our Open Source Practice is committed to the cultivation of a vibrant and healthy open source ecosystem. Our own open projects for WordPress are often inspired by recurring needs and patterns we see across our clients, including:

  • Distributor, a WordPress plugin that makes it easy to syndicate and reuse content across your websites.
  • ElasticPress, the only fully-integrated solution for adding the power of Elasticsearch to a WordPress site.
  • ClassifAI, a WordPress plugin that leverages cloud-based services like IBM Watson and Microsoft Azure AI to augment WordPress-powered websites with artificial intelligence and machine learning technology.

Our full complement of over 100 open source solutions that integrate with WordPress are available on GitHub.

Our Best Practices

As the WordPress and open source experts at Fueled, 10up strives to build websites, tools, and experiences that demonstrate the highest caliber of craftsmanship. Standardizing our tools and approaches enables us to consistently meet that standard. We share our best practices with the community to empower engineers around the world to benefit from our decade of experience solving some of the most challenging problems on the web.

Get In Touch

Work with the 10up WordPress Practice at Fueled

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  1. ElasticPress Public

    A fast and flexible search and query engine for WordPress.

    PHP 1.3k 318

  2. distributor Public

    Share content between your websites.

    PHP 666 159

  3. classifai Public

    Supercharge WordPress Content Workflows and Engagement with Artificial Intelligence.

    PHP 641 58

  4. Engineering-Best-Practices Public

    10up Engineering Best Practices

    SCSS 768 205

  5. Open-Source-Best-Practices Public

    Start reading: https://10up.github.io/Open-Source-Best-Practices/

    SCSS 48 10

  6. block-components Public

    A collection of components built to be used in the block editor

    TypeScript 298 49

Repositories

Showing 10 of 176 repositories
  • ElasticPressLabs Public

    A developer-focused interface to enabling experimental ElasticPress plugin features.

    PHP 20 GPL-2.0 0 12 7 Updated Jun 17, 2025
  • ElasticPress Public

    A fast and flexible search and query engine for WordPress.

    PHP 1,268 GPL-2.0 318 73 16 Updated Jun 17, 2025
  • wp-content-connect Public

    WordPress library that enables direct relationships for posts to posts and posts to users.

    JavaScript 91 GPL-3.0 20 11 9 Updated Jun 17, 2025
  • distributor Public

    Share content between your websites.

    PHP 666 GPL-2.0 159 216 (47 issues need help) 24 Updated Jun 17, 2025
  • block-components Public

    A collection of components built to be used in the block editor

    TypeScript 298 49 10 (3 issues need help) 2 Updated Jun 17, 2025
  • figma-to-wordpress-theme-json-exporter Public

    A Figma plugin that automatically converts the Figma Variables into the theme.json structure for WordPress Themes.

    TypeScript 32 MIT 0 1 0 Updated Jun 17, 2025
  • classifai Public

    Supercharge WordPress Content Workflows and Engagement with Artificial Intelligence.

    PHP 641 GPL-2.0 58 121 (27 issues need help) 3 Updated Jun 16, 2025
  • safe-svg Public

    Enable SVG uploads and sanitize them to stop XML/SVG vulnerabilities in your WordPress website.

    PHP 305 GPL-2.0 33 21 (9 issues need help) 2 Updated Jun 16, 2025
  • retro-winamp-block Public

    A Winamp-styled audio block for all your retro music player needs.

    JavaScript 36 GPL-2.0 6 6 (4 issues need help) 1 Updated Jun 16, 2025
  • convert-to-blocks Public

    Convert to Blocks is a WordPress plugin that transforms classic editor content to blocks on the fly.

    PHP 163 GPL-2.0 20 4 (3 issues need help) 1 Updated Jun 13, 2025