Mailchimp is an all-in-one marketing platform designed to help businesses create, send, and analyze email campaigns. It offers tools for audience management, marketing automation, and insights to boost engagement and grow your business. Businesses can design emails, manage subscribers, and track campaign performance.
This integration ingests the following metrics:
- Reports (metrics related to campaigns)
- Lists/audience (metrics related to audiences)
The Mailchimp integration collects metrics from campaigns and lists, directing them into Datadog for analysis. This integration provides insights including total campaigns, email performance, click-through rates, open rates, bounce rates, unsubscribes, and abuse reports. It features consolidated statistics for campaigns sent in the last 30 days, along with many additional metrics, all accessible through out-of-the-box dashboards.
- Log in to your Mailchimp account.
- Check the url for the Server prefix. It is the
xxxxpart of the url(eg:https://xxxx.admin.mailchimp.com/). - Click on the profile icon and select Profile option.
- Navigate to the Extras tab and click on API keys from the Dropdown.
- Scroll down to the Your API Keys section and click Create A Key.
- Enter your preferred name for the API key and click on Generate Key. Your API key is now generated.
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Add your Marketing API Key and Server Prefix
Parameters Description Marketing API key API key for your Mailchimp marketing account. Server prefix Server prefix (for example: us13) of the Mailchimp account. -
Click the Save button to save your settings.
By using this integration, you grant your permission to Datadog to access your Mailchimp account.
The Mailchimp integration collects and forwards campaign and list (audience) metrics to Datadog.
{{< get-metrics-from-git "mailchimp" >}}
The Mailchimp integration does not include any service checks.
The Mailchimp integration does not include any events.
Need help? Contact Datadog support.