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How Prebid on AMP Works |
How Prebid on AMP Works |
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dev_docs |
prebid-amp |
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The diagram below shows how the pieces of an AMP+Prebid solution fit together:
- AMP runtime calls Prebid Server URL, including macros.
- Prebid Server retrieves demand partner configuration.
- Prebid Server sends bid requests to demand partners and caches bid responses.
- Prebid Server responds to AMP runtime with key-value targeting.
- AMP Network constructs ad request URL and Prebid creative is served.
- Creative content is retrieved from cache and renders.
- AMP Format Overview
- Show Prebid Ads on AMP Pages (Developers)
- Setting up Prebid for AMP in Google Ad Manager (Ad Ops)