diff --git a/drivers/remoteproc/remoteproc_elf_loader.c b/drivers/remoteproc/remoteproc_elf_loader.c
index 11423588965abb..081d2769aa2e96 100644
--- a/drivers/remoteproc/remoteproc_elf_loader.c
+++ b/drivers/remoteproc/remoteproc_elf_loader.c
@@ -216,7 +216,7 @@ int rproc_elf_load_segments(struct rproc *rproc, const struct firmware *fw)
 		/* put the segment where the remote processor expects it */
 		if (filesz) {
 			if (is_iomem)
-				memcpy_fromio(ptr, (void __iomem *)(elf_data + offset), filesz);
+				memcpy_toio(ptr, (void __iomem *)(elf_data + offset), filesz);
 			else
 				memcpy(ptr, elf_data + offset, filesz);
 		}