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bradnunnally committed Aug 6, 2015
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@@ -19,15 +19,15 @@ For example, from the BBC’s [Global Experience Language Design Philosophy](htt

*Explanation:* We value the familiarity and trust placed in us. We acknowledge the BBC's heritage of iconic design and broadcasting history with subtle references.

![Image of Gel Example](
![Image of Gel Example](

Another example, this time from [IBM](

*Title:* Get support

*Explanation:* Support users in the ways they want to get help. Expand their knowledge and encourage them to share it.

![Example of IBM site for Design Principles](
![Example of IBM site for Design Principles](

## What makes a good set of design principles?

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