diff --git a/examples/set_html.rs b/examples/set_html.rs
new file mode 100644
index 0000000..2662d31
--- /dev/null
+++ b/examples/set_html.rs
@@ -0,0 +1,19 @@
+use arboard::Clipboard;
+use simple_logger::SimpleLogger;
+use std::{thread, time::Duration};
+
+fn main() {
+	SimpleLogger::new().init().unwrap();
+	let mut ctx = Clipboard::new().unwrap();
+
+	let html = r#"<h1>Hello, World!</h1>
+<b>Lorem ipsum</b> dolor sit amet,<br>
+<i>consectetur adipiscing elit</i>."#;
+
+	let alt_text = r#"Hello, World!
+Lorem ipsum dolor sit amet,
+consectetur adipiscing elit."#;
+
+	ctx.set_html(html, Some(alt_text)).unwrap();
+	thread::sleep(Duration::from_secs(5));
+}
diff --git a/src/lib.rs b/src/lib.rs
index 447e4f4..25c5864 100644
--- a/src/lib.rs
+++ b/src/lib.rs
@@ -60,6 +60,17 @@ impl Clipboard {
 		self.set().text(text)
 	}
 
+	/// Places the HTML as well as a plain-text alternative onto the clipboard.
+	///
+	/// Any valid utf-8 string is accepted.
+	pub fn set_html<'a, T: Into<Cow<'a, str>>>(
+		&mut self,
+		html: T,
+		alt_text: Option<T>,
+	) -> Result<(), Error> {
+		self.set().html(html, alt_text)
+	}
+
 	/// Fetches image data from the clipboard, and returns the decoded pixels.
 	///
 	/// Any image data placed on the clipboard with `set_image` will be possible read back, using
@@ -142,6 +153,20 @@ impl Set<'_> {
 		self.platform.text(text)
 	}
 
+	/// Completes the "set" operation by placing HTML as well as a plain-text alternative onto the
+	/// clipboard.
+	///
+	/// Any valid UTF-8 string is accepted.
+	pub fn html<'a, T: Into<Cow<'a, str>>>(
+		self,
+		html: T,
+		alt_text: Option<T>,
+	) -> Result<(), Error> {
+		let html = html.into();
+		let alt_text = alt_text.map(|e| e.into());
+		self.platform.html(html, alt_text)
+	}
+
 	/// Completes the "set" operation by placing an image onto the clipboard.
 	///
 	/// The chosen output format, depending on the platform is the following:
@@ -219,6 +244,27 @@ fn all_tests() {
 		// confirm it is OK to clear when already empty.
 		ctx.clear().unwrap();
 	}
+	{
+		let mut ctx = Clipboard::new().unwrap();
+		let html = "<b>hello</b> <i>world</i>!";
+
+		ctx.set_html(html, None).unwrap();
+
+		match ctx.get_text() {
+			Ok(text) => assert!(text.is_empty()),
+			Err(Error::ContentNotAvailable) => {}
+			Err(e) => panic!("unexpected error: {}", e),
+		};
+	}
+	{
+		let mut ctx = Clipboard::new().unwrap();
+
+		let html = "<b>hello</b> <i>world</i>!";
+		let alt_text = "hello world!";
+
+		ctx.set_html(html, Some(alt_text)).unwrap();
+		assert_eq!(ctx.get_text().unwrap(), alt_text);
+	}
 	#[cfg(feature = "image-data")]
 	{
 		let mut ctx = Clipboard::new().unwrap();
diff --git a/src/platform/linux/mod.rs b/src/platform/linux/mod.rs
index 47519fc..14dc9fe 100644
--- a/src/platform/linux/mod.rs
+++ b/src/platform/linux/mod.rs
@@ -159,6 +159,14 @@ impl<'clipboard> Set<'clipboard> {
 		}
 	}
 
+	pub(crate) fn html(self, html: Cow<'_, str>, alt: Option<Cow<'_, str>>) -> Result<(), Error> {
+		match self.clipboard {
+			Clipboard::X11(clipboard) => clipboard.set_html(html, alt, self.selection, self.wait),
+			#[cfg(feature = "wayland-data-control")]
+			Clipboard::WlDataControl(clipboard) => clipboard.set_html(html, alt, self.selection, self.wait),
+		}
+	}
+
 	#[cfg(feature = "image-data")]
 	pub(crate) fn image(self, image: ImageData<'_>) -> Result<(), Error> {
 		match self.clipboard {
diff --git a/src/platform/linux/wayland.rs b/src/platform/linux/wayland.rs
index 51051f0..d88a0fa 100644
--- a/src/platform/linux/wayland.rs
+++ b/src/platform/linux/wayland.rs
@@ -3,7 +3,7 @@ use std::convert::TryInto;
 use std::io::Read;
 
 use wl_clipboard_rs::{
-	copy::{self, Error as CopyError, Options, Source},
+	copy::{self, Error as CopyError, MimeSource, MimeType, Options, Source},
 	paste::{self, get_contents, Error as PasteError, Seat},
 	utils::is_primary_selection_supported,
 };
@@ -81,7 +81,6 @@ impl Clipboard {
 		selection: LinuxClipboardKind,
 		wait: bool,
 	) -> Result<(), Error> {
-		use wl_clipboard_rs::copy::MimeType;
 		let mut opts = Options::new();
 		opts.foreground(wait);
 		opts.clipboard(selection.try_into()?);
@@ -93,6 +92,36 @@ impl Clipboard {
 		Ok(())
 	}
 
+	pub(crate) fn set_html(
+		&self,
+		html: Cow<'_, str>,
+		alt: Option<Cow<'_, str>>,
+		selection: LinuxClipboardKind,
+		wait: bool,
+	) -> Result<(), Error> {
+		let html_mime = MimeType::Specific(String::from("text/html"));
+		let mut opts = Options::new();
+		opts.foreground(wait);
+		opts.clipboard(selection.try_into()?);
+		let html_source = Source::Bytes(html.into_owned().into_bytes().into_boxed_slice());
+		match alt {
+			Some(alt_text) => {
+				let alt_source =
+					Source::Bytes(alt_text.into_owned().into_bytes().into_boxed_slice());
+				opts.copy_multi(vec![
+					MimeSource { source: alt_source, mime_type: MimeType::Text },
+					MimeSource { source: html_source, mime_type: html_mime },
+				])
+			}
+			None => opts.copy(html_source, html_mime),
+		}
+		.map_err(|e| match e {
+			CopyError::PrimarySelectionUnsupported => Error::ClipboardNotSupported,
+			other => into_unknown(other),
+		})?;
+		Ok(())
+	}
+
 	#[cfg(feature = "image-data")]
 	pub(crate) fn get_image(
 		&mut self,
@@ -140,8 +169,6 @@ impl Clipboard {
 		selection: LinuxClipboardKind,
 		wait: bool,
 	) -> Result<(), Error> {
-		use wl_clipboard_rs::copy::MimeType;
-
 		let image = encode_as_png(&image)?;
 		let mut opts = Options::new();
 		opts.foreground(wait);
diff --git a/src/platform/linux/x11.rs b/src/platform/linux/x11.rs
index 59408c5..14c7865 100644
--- a/src/platform/linux/x11.rs
+++ b/src/platform/linux/x11.rs
@@ -77,6 +77,8 @@ x11rb::atom_manager! {
 		TEXT,
 		TEXT_MIME_UNKNOWN: b"text/plain",
 
+		HTML: b"text/html",
+
 		PNG_MIME: b"image/png",
 
 		// This is just some random name for the property on our window, into which
@@ -172,7 +174,7 @@ impl XContext {
 
 #[derive(Default)]
 struct Selection {
-	data: RwLock<Option<ClipboardData>>,
+	data: RwLock<Option<Vec<ClipboardData>>>,
 	/// Mutex around nothing to use with the below condvar.
 	mutex: Mutex<()>,
 	/// A condvar that is notified when the contents of this clipboard are changed.
@@ -213,7 +215,12 @@ impl Inner {
 		})
 	}
 
-	fn write(&self, data: ClipboardData, selection: LinuxClipboardKind, wait: bool) -> Result<()> {
+	fn write(
+		&self,
+		data: Vec<ClipboardData>,
+		selection: LinuxClipboardKind,
+		wait: bool,
+	) -> Result<()> {
 		if self.serve_stopped.load(Ordering::Relaxed) {
 			return Err(Error::Unknown {
                 description: "The clipboard handler thread seems to have stopped. Logging messages may reveal the cause. (See the `log` crate.)".into()
@@ -262,10 +269,12 @@ impl Inner {
 		// if we are the current owner, we can get the current clipboard ourselves
 		if self.is_owner(selection)? {
 			let data = self.selection_of(selection).data.read();
-			if let Some(data) = &*data {
-				for format in formats {
-					if *format == data.format {
-						return Ok(data.clone());
+			if let Some(data_list) = &*data {
+				for data in data_list {
+					for format in formats {
+						if *format == data.format {
+							return Ok(data.clone());
+						}
 					}
 				}
 			}
@@ -571,13 +580,15 @@ impl Inner {
 			targets.push(self.atoms.TARGETS);
 			targets.push(self.atoms.SAVE_TARGETS);
 			let data = self.selection_of(selection).data.read();
-			if let Some(data) = &*data {
-				targets.push(data.format);
-				if data.format == self.atoms.UTF8_STRING {
-					// When we are storing a UTF8 string,
-					// add all equivalent formats to the supported targets
-					targets.push(self.atoms.UTF8_MIME_0);
-					targets.push(self.atoms.UTF8_MIME_1);
+			if let Some(data_list) = &*data {
+				for data in data_list {
+					targets.push(data.format);
+					if data.format == self.atoms.UTF8_STRING {
+						// When we are storing a UTF8 string,
+						// add all equivalent formats to the supported targets
+						targets.push(self.atoms.UTF8_MIME_0);
+						targets.push(self.atoms.UTF8_MIME_1);
+					}
 				}
 			}
 			self.server
@@ -596,23 +607,24 @@ impl Inner {
 		} else {
 			trace!("Handling request for (probably) the clipboard contents.");
 			let data = self.selection_of(selection).data.read();
-			if let Some(data) = &*data {
-				if data.format == event.target {
-					self.server
-						.conn
-						.change_property8(
-							PropMode::REPLACE,
-							event.requestor,
-							event.property,
-							event.target,
-							&data.bytes,
-						)
-						.map_err(into_unknown)?;
-					self.server.conn.flush().map_err(into_unknown)?;
-					success = true;
-				} else {
-					success = false
-				}
+			if let Some(data_list) = &*data {
+				success = match data_list.iter().find(|d| d.format == event.target) {
+					Some(data) => {
+						self.server
+							.conn
+							.change_property8(
+								PropMode::REPLACE,
+								event.requestor,
+								event.property,
+								event.target,
+								&data.bytes,
+							)
+							.map_err(into_unknown)?;
+						self.server.conn.flush().map_err(into_unknown)?;
+						true
+					}
+					None => false,
+				};
 			} else {
 				// This must mean that we lost ownership of the data
 				// since the other side requested the selection.
@@ -857,10 +869,31 @@ impl Clipboard {
 		selection: LinuxClipboardKind,
 		wait: bool,
 	) -> Result<()> {
-		let data = ClipboardData {
+		let data = vec![ClipboardData {
 			bytes: message.into_owned().into_bytes(),
 			format: self.inner.atoms.UTF8_STRING,
-		};
+		}];
+		self.inner.write(data, selection, wait)
+	}
+
+	pub(crate) fn set_html(
+		&self,
+		html: Cow<'_, str>,
+		alt: Option<Cow<'_, str>>,
+		selection: LinuxClipboardKind,
+		wait: bool,
+	) -> Result<()> {
+		let mut data = vec![];
+		if let Some(alt_text) = alt {
+			data.push(ClipboardData {
+				bytes: alt_text.into_owned().into_bytes(),
+				format: self.inner.atoms.UTF8_STRING,
+			});
+		}
+		data.push(ClipboardData {
+			bytes: html.into_owned().into_bytes(),
+			format: self.inner.atoms.HTML,
+		});
 		self.inner.write(data, selection, wait)
 	}
 
@@ -890,7 +923,7 @@ impl Clipboard {
 		wait: bool,
 	) -> Result<()> {
 		let encoded = encode_as_png(&image)?;
-		let data = ClipboardData { bytes: encoded, format: self.inner.atoms.PNG_MIME };
+		let data = vec![ClipboardData { bytes: encoded, format: self.inner.atoms.PNG_MIME }];
 		self.inner.write(data, selection, wait)
 	}
 }
diff --git a/src/platform/osx.rs b/src/platform/osx.rs
index d54bfa6..3ef0421 100644
--- a/src/platform/osx.rs
+++ b/src/platform/osx.rs
@@ -30,7 +30,10 @@ use std::borrow::Cow;
 
 // Required to bring NSPasteboard into the path of the class-resolver
 #[link(name = "AppKit", kind = "framework")]
-extern "C" {}
+extern "C" {
+	static NSPasteboardTypeHTML: *const Object;
+	static NSPasteboardTypeString: *const Object;
+}
 
 static NSSTRING_CLASS: Lazy<&Class> = Lazy::new(|| Class::get("NSString").unwrap());
 #[cfg(feature = "image-data")]
@@ -268,6 +271,42 @@ impl<'clipboard> Set<'clipboard> {
 		}
 	}
 
+	pub(crate) fn html(self, html: Cow<'_, str>, alt: Option<Cow<'_, str>>) -> Result<(), Error> {
+		self.clipboard.clear();
+		// Text goes to the clipboard as UTF-8 but may be interpreted as Windows Latin 1.
+		// This wrapping forces it to be interpreted as UTF-8.
+		//
+		// See:
+		// https://bugzilla.mozilla.org/show_bug.cgi?id=466599
+		// https://bugs.chromium.org/p/chromium/issues/detail?id=11957
+		let html = format!(
+			r#"<html>
+				<head>
+					<meta http-equiv="content-type" content="text/html; charset=utf-8">
+				</head>
+				<body>{}</body>
+			</html>"#,
+			html
+		);
+		let html_nss = NSString::from_str(&html);
+		let mut success: bool = unsafe {
+			msg_send![self.clipboard.pasteboard, setString: html_nss forType:NSPasteboardTypeHTML]
+		};
+		if success {
+			if let Some(alt_text) = alt {
+				let alt_nss = NSString::from_str(&alt_text);
+				success = unsafe {
+					msg_send![self.clipboard.pasteboard, setString: alt_nss forType:NSPasteboardTypeString]
+				};
+			}
+		}
+		if success {
+			Ok(())
+		} else {
+			Err(Error::Unknown { description: "NSPasteboard#writeObjects: returned false".into() })
+		}
+	}
+
 	#[cfg(feature = "image-data")]
 	pub(crate) fn image(self, data: ImageData) -> Result<(), Error> {
 		let pixels = data.bytes.into();
diff --git a/src/platform/windows.rs b/src/platform/windows.rs
index 70901b3..a85ff98 100644
--- a/src/platform/windows.rs
+++ b/src/platform/windows.rs
@@ -465,7 +465,39 @@ impl<'clipboard> Set<'clipboard> {
 		clipboard_win::raw::set_string(&data).map_err(|_| Error::Unknown {
 			description: "Could not place the specified text to the clipboard".into(),
 		})?;
+		self.add_clipboard_exclusions()?;
+		Ok(())
+	}
+
+	pub(crate) fn html(self, html: Cow<'_, str>, alt: Option<Cow<'_, str>>) -> Result<(), Error> {
+		let alt = match alt {
+			Some(s) => s.into(),
+			None => String::new(),
+		};
+		clipboard_win::raw::set_string(&alt).map_err(|_| Error::Unknown {
+			description: "Could not place the specified text to the clipboard".into(),
+		})?;
+		if let Some(format) = clipboard_win::register_format("HTML Format") {
+			let html = wrap_html(&html);
+			clipboard_win::raw::set_without_clear(format.get(), html.as_bytes())
+				.map_err(|e| Error::Unknown { description: e.to_string() })?;
+		}
+		self.add_clipboard_exclusions()?;
+		Ok(())
+	}
+
+	#[cfg(feature = "image-data")]
+	pub(crate) fn image(self, image: ImageData) -> Result<(), Error> {
+		if let Err(e) = clipboard_win::raw::empty() {
+			return Err(Error::Unknown {
+				description: format!("Failed to empty the clipboard. Got error code: {}", e),
+			});
+		};
 
+		add_cf_dibv5(image)
+	}
+
+	fn add_clipboard_exclusions(&self) -> Result<(), Error> {
 		// Clipboard exclusions are applied retroactively to the item that is currently in the clipboard.
 		// See the MS docs on `CLIPBOARD_EXCLUSION_DATA` for specifics. Once the item is added to the clipboard,
 		// tell Windows to remove it from cloud syncing and history.
@@ -494,17 +526,6 @@ impl<'clipboard> Set<'clipboard> {
 
 		Ok(())
 	}
-
-	#[cfg(feature = "image-data")]
-	pub(crate) fn image(self, image: ImageData) -> Result<(), Error> {
-		if let Err(e) = clipboard_win::raw::empty() {
-			return Err(Error::Unknown {
-				description: format!("Failed to empty the clipboard. Got error code: {}", e),
-			});
-		};
-
-		add_cf_dibv5(image)
-	}
 }
 
 /// Windows-specific extensions to the [`Set`](super::Set) builder.
@@ -549,6 +570,41 @@ impl<'clipboard> Clear<'clipboard> {
 	}
 }
 
+fn wrap_html(ctn: &str) -> String {
+	let h_version = "Version:0.9";
+	let h_start_html = "\r\nStartHTML:";
+	let h_end_html = "\r\nEndHTML:";
+	let h_start_frag = "\r\nStartFragment:";
+	let h_end_frag = "\r\nEndFragment:";
+	let c_start_frag = "\r\n<html>\r\n<body>\r\n<!--StartFragment-->\r\n";
+	let c_end_frag = "\r\n<!--EndFragment-->\r\n</body>\r\n</html>";
+	let h_len = h_version.len()
+		+ h_start_html.len()
+		+ 10 + h_end_html.len()
+		+ 10 + h_start_frag.len()
+		+ 10 + h_end_frag.len()
+		+ 10;
+	let n_start_html = h_len + 2;
+	let n_start_frag = h_len + c_start_frag.len();
+	let n_end_frag = n_start_frag + ctn.len();
+	let n_end_html = n_end_frag + c_end_frag.len();
+	format!(
+		"{}{}{:010}{}{:010}{}{:010}{}{:010}{}{}{}",
+		h_version,
+		h_start_html,
+		n_start_html,
+		h_end_html,
+		n_end_html,
+		h_start_frag,
+		n_start_frag,
+		h_end_frag,
+		n_end_frag,
+		c_start_frag,
+		ctn,
+		c_end_frag,
+	)
+}
+
 #[cfg(all(test, feature = "image-data"))]
 mod tests {
 	use super::{rgba_to_win, win_to_rgba};