diff --git a/examples/index.html b/examples/index.html
index 2216a3b..7fb6f58 100644
--- a/examples/index.html
+++ b/examples/index.html
@@ -5,8 +5,8 @@
     <title>toot-embed demo</title>
   </head>
   <body>
-    <toot-embed src="https://indieweb.social/api/v1/statuses/109524390152251545">
-    </toot-embed>
+    <toot-embed src="https://indieweb.social/@keithamus/109524390152251545"></toot-embed>
+    <toot-embed src="https://sunny.garden/@knowler/109487032491438808"></toot-embed>
 
     <script type="module">
       // import 'https://unpkg.com/@github/toot-embed-boilerplate@latest/dist/toot-embed.js'
diff --git a/src/toot-embed-element.ts b/src/toot-embed-element.ts
index ac1ce5c..54e8c1d 100644
--- a/src/toot-embed-element.ts
+++ b/src/toot-embed-element.ts
@@ -1,28 +1,43 @@
+const html = String.raw
 const styles = new CSSStyleSheet()
 styles.replaceSync(`
-:host {
+:host(:not(:--loading)) {
   display: grid;
-  border: 1px solid grey;
+  max-inline-size: 36em;
+  padding: 0.5em;
+  gap: 0.5em;
+  border: 0.0625em solid grey;
+  border-radius: 0.5em;
   grid-template:
-    "avatar  author_name author_name" 25px
-    "avatar  handle      handle" 25px
-    "content content     content" max-content
-    "backlink backlink   backlink" 25px
-    / 60px auto auto;
+    "avatar   author-link author-link" max-content
+    "content  content     content"     max-content
+    "backlink backlink    backlink"    max-content
+    / min-content auto auto;
 }
 
 [part="avatar"] {
+  max-inline-size: 3.125em;
+  aspect-ratio: 1;
   grid-area: avatar;
-  border-radius: 4px;
+  border-radius: 0.25em;
 }
-[part="author_name"] {
-  grid-area: author_name
+[part="author-link"] {
+  display: grid;
+  align-self: center;
+  grid-area: author-link
 }
 [part="handle"] {
   grid-area: handle
 }
 [part="content"] {
-  grid-area: content
+  grid-area: content;
+  line-height: 1.5;
+}
+[part="content"] > * {
+  margin-block: 0;
+}
+[part="content"] > * + * {
+  margin-block-start: 0.5em;
 }
 [part="backlink"] {
   grid-area: backlink
@@ -41,6 +56,7 @@ styles.replaceSync(`
  */
 class TootEmbedElement extends HTMLElement {
   static observeAttributes = ['src']
+  #internals!: ElementInternals
   #renderRoot!: ShadowRoot
 
   get src() {
@@ -55,12 +71,16 @@ class TootEmbedElement extends HTMLElement {
     return this.#renderRoot.querySelector('[part=content]')
   }
 
+  get #authorLinkPart() {
+    return this.#renderRoot.querySelector('[part=author-link]')
+  }
+
   get #authorNamePart() {
-    return this.#renderRoot.querySelector('[part=author_name]')
+    return this.#renderRoot.querySelector('[part=author-name]')
   }
 
   get #authorHandlePart() {
-    return this.#renderRoot.querySelector('[part=author_handle]')
+    return this.#renderRoot.querySelector('[part=author-handle]')
   }
 
   get #avatarPart() {
@@ -71,17 +91,11 @@ class TootEmbedElement extends HTMLElement {
     return this.#renderRoot.querySelector('[part=backlink]')
   }
 
-
   connectedCallback(): void {
-    this.#renderRoot = this.attachShadow({mode: 'open'})
+    this.#internals = this.attachInternals()
+    this.#internals.role = 'article'
+    this.#renderRoot = this.attachShadow({ mode: 'open' })
     this.#renderRoot.adoptedStyleSheets.push(styles)
-    this.#renderRoot.innerHTML = `
-      <img part="avatar" width="50">
-      <span part="author_name"></span>
-      <span part="author_handle"></span>
-      <div part="content"></div>
-      <a part="backlink" href="">Original Toot</a>
-    `
     if (this.querySelector('script[type="application/json"]')) {
       return this.#render(JSON.parse(this.querySelector('script[type="application/json"]').textContent))
     }
@@ -96,21 +110,49 @@ class TootEmbedElement extends HTMLElement {
   }
 
   async load() {
-    const src = new URL(this.src, window.location.origin)
-    const response = await fetch(src)
+    this.#internals.states.add('--loading')
+    const { tootId } = this.#useParams();
+    const apiURL = new URL(`/api/v1/statuses/${tootId}`, this.src)
+    const response = await fetch(apiURL)
     console.log(response)
+
     this.#render(await response.json())
+    this.#internals.states.delete('--loading')
   }
 
-  #render(json: unknown) {
-    const {account, url, content} = json
+  #render(json) {
+    const { account, url, content } = json
     console.log(json)
-    this.#authorNamePart.innerHTML = account.display_name
     const handleURL = new URL(account.url)
-    this.#authorHandlePart.innerHTML = `${handleURL.pathname.slice(1)}@${handleURL.hostname}`
-    this.#avatarPart.src = account.avatar
-    this.#contentPart.innerHTML = content
-    this.#backlinkPart.href = url
+    const {handle} = this.#useParams()
+    this.#renderRoot.innerHTML = html`
+      <img part="avatar" src="${account.avatar}" alt="">
+      <a part="author-link" href="${handleURL.href}">
+        <span part="author-name">${account.display_name}</span>
+        <span part="author-handle">@${handle}@${handleURL.hostname}</span>
+      </a>
+      <div part="content">
+        ${content}
+      </div>
+      <a part="backlink" href="${url}" rel="bookmark">Original Toot</a>
+    `
+    this.#internals.states.add('--ready')
+    this.#internals.ariaLabel = `${this.#authorLinkPart.textContent} ${this.#contentPart.textContent}`
+  }
+
+  // URLPattern only works in Chromium right now.
+  // Could refactor this to use RegExp for compatibility
+  /* @ts-ignore */
+  #shortPattern = new URLPattern({ pathname: '/@:handle/:tootId(\\d+)' })
+  /* @ts-ignore */
+  #longPattern = new URLPattern({ pathname: '/users/:handle/statuses/:tootId(\\d+)' })
+  // Toot URLs can have two different formats:
+  // 1. https://indieweb.social/@keithamus/109524390152251545
+  // 2. https://indieweb.social/users/keithamus/statuses/109524390152251545
+  #useParams(): { [key: string]: string } {
+    const groups = (this.#shortPattern.exec(this.src) ?? this.#longPattern.exec(this.src))?.pathname.groups;
+    if (groups) return groups;
+    throw `This doesn’t seem to be a toot URL: ${this.src}`;
   }
 }
 
