diff --git a/packages/app-rfi/src/components/steps/questions/Country.js b/packages/app-rfi/src/components/steps/questions/Country.js
index 5e93c06c9b..640176ad5d 100644
--- a/packages/app-rfi/src/components/steps/questions/Country.js
+++ b/packages/app-rfi/src/components/steps/questions/Country.js
@@ -4,6 +4,7 @@ import { gaEventPropTypes, trackGAEvent } from "../../../../../../shared";
 import { fetchCountries } from "../../../core/utils/fetchCountries";
 import { useRfiContext } from "../../../core/utils/rfiContext";
 import { RfiSelect } from "../../controls";
+import { PII_VALUE } from "../../../core/utils/constants";
 
 // Options
 function getCountryOptions(resultsArrayOfObjects) {
@@ -56,7 +57,7 @@ export const Country = ({ gaData }) => {
           ...gaData,
           event: "select",
           type: label,
-          text: e.target.selectedOptions[0].innerText,
+          text: PII_VALUE,
         })
       }
     />
diff --git a/packages/app-rfi/src/components/steps/questions/EmailAddress.js b/packages/app-rfi/src/components/steps/questions/EmailAddress.js
index bf51c856ec..b70569f949 100644
--- a/packages/app-rfi/src/components/steps/questions/EmailAddress.js
+++ b/packages/app-rfi/src/components/steps/questions/EmailAddress.js
@@ -2,6 +2,7 @@ import React from "react";
 
 import { gaEventPropTypes, trackGAEvent } from "../../../../../../shared";
 import { RfiEmailInput } from "../../controls";
+import { PII_VALUE } from "../../../core/utils/constants";
 
 /**
  * @param {{ gaData: import("../../../../../../shared/services/googleAnalytics").GAEventObject}} props
@@ -21,7 +22,7 @@ export const EmailAddress = ({ gaData }) => {
         trackGAEvent({
           ...gaData,
           type: label,
-          text: e.target.value,
+          text: PII_VALUE,
         })
       }
     />
diff --git a/packages/app-rfi/src/components/steps/questions/FirstName.js b/packages/app-rfi/src/components/steps/questions/FirstName.js
index 92e2029de2..cb5c7e7d0f 100644
--- a/packages/app-rfi/src/components/steps/questions/FirstName.js
+++ b/packages/app-rfi/src/components/steps/questions/FirstName.js
@@ -2,6 +2,7 @@ import React from "react";
 
 import { gaEventPropTypes, trackGAEvent } from "../../../../../../shared";
 import { RfiTextInput } from "../../controls";
+import { PII_VALUE } from "../../../core/utils/constants";
 
 /**
  * @param {{ gaData: import("../../../../../../shared/services/googleAnalytics").GAEventObject}} props
@@ -21,7 +22,7 @@ export const FirstName = ({ gaData }) => {
         trackGAEvent({
           ...gaData,
           type: label,
-          text: e.target.value,
+          text: PII_VALUE,
         })
       }
     />
diff --git a/packages/app-rfi/src/components/steps/questions/LastName.js b/packages/app-rfi/src/components/steps/questions/LastName.js
index 68375bddc9..b40c0ec931 100644
--- a/packages/app-rfi/src/components/steps/questions/LastName.js
+++ b/packages/app-rfi/src/components/steps/questions/LastName.js
@@ -2,6 +2,7 @@ import React from "react";
 
 import { gaEventPropTypes, trackGAEvent } from "../../../../../../shared";
 import { RfiTextInput } from "../../controls";
+import { PII_VALUE } from "../../../core/utils/constants";
 
 /**
  * @param {{ gaData: import("../../../../../../shared/services/googleAnalytics").GAEventObject}} props
@@ -21,7 +22,7 @@ export const LastName = ({ gaData }) => {
         trackGAEvent({
           ...gaData,
           type: label,
-          text: e.target.value,
+          text: PII_VALUE,
         })
       }
     />
diff --git a/packages/app-rfi/src/components/steps/questions/Phone.js b/packages/app-rfi/src/components/steps/questions/Phone.js
index 138950c9fe..a9ca95f51f 100644
--- a/packages/app-rfi/src/components/steps/questions/Phone.js
+++ b/packages/app-rfi/src/components/steps/questions/Phone.js
@@ -2,6 +2,7 @@ import React from "react";
 
 import { gaEventPropTypes, trackGAEvent } from "../../../../../../shared";
 import { RfiPhone } from "../../controls";
+import { PII_VALUE } from "../../../core/utils/constants";
 
 /**
  * @param {{ gaData: import("../../../../../../shared/services/googleAnalytics").GAEventObject}} props
@@ -21,7 +22,7 @@ export const Phone = ({ gaData }) => {
         trackGAEvent({
           ...gaData,
           type: label,
-          text: e.target.value,
+          text: PII_VALUE,
         })
       }
     />
diff --git a/packages/app-rfi/src/components/steps/questions/ZipCode.js b/packages/app-rfi/src/components/steps/questions/ZipCode.js
index 3083b7fd00..e941b8afbc 100644
--- a/packages/app-rfi/src/components/steps/questions/ZipCode.js
+++ b/packages/app-rfi/src/components/steps/questions/ZipCode.js
@@ -1,7 +1,7 @@
 import React, { useEffect } from "react";
 
 import { gaEventPropTypes, trackGAEvent } from "../../../../../../shared";
-import { KEY } from "../../../core/utils/constants";
+import { KEY, PII_VALUE } from "../../../core/utils/constants";
 import { useRfiContext } from "../../../core/utils/rfiContext";
 import { RfiTextInput } from "../../controls";
 
@@ -42,7 +42,7 @@ export const ZipCode = ({ gaData }) => {
         trackGAEvent({
           ...gaData,
           type: label,
-          text: e.target.value,
+          text: PII_VALUE,
         })
       }
     />
diff --git a/packages/app-rfi/src/core/utils/constants.js b/packages/app-rfi/src/core/utils/constants.js
index 3700ab7ddc..bc008a13c7 100644
--- a/packages/app-rfi/src/core/utils/constants.js
+++ b/packages/app-rfi/src/core/utils/constants.js
@@ -89,3 +89,7 @@ export const DATA_SOURCE = {
   ASU_ONLINE: "https://cms.asuonline.asu.edu/lead-submissions-v3.5/programs",
   COUNTRIES_STATES: "https://api.myasuplat-dpl.asu.edu/api/codeset/countries",
 };
+
+// Personally Identifiable Information (PII)
+// UDS-1943 : Fields containing PII should not send the PII to data layer
+export const PII_VALUE = "REDACTED";