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Drive mobile app acquisition and retention through Adobe Mobile Services

Getting Started

Please visit the Getting Started page for instructions on setting up your environment to complete the lab exercises.

Quick Links

Some of the features we will learn about today don't demo very well on an iOS Simulator. Check out the Quick Links page from your mobile device to see these links in action.

http://bit.ly/2mt3M5X

Lab Exercises

Drive users to the app store and track post-install activity

  1. *Create marketing links to the app store - These basic links can automatically route the user to either the Apple App Store or to the Google Play store depending. Adobe ties app installs and post-install activity to marketing links which gives marketers visibility into how their paid, owned, and earned media campaigns are performing.

    • Estimated time to complete: 10 minutes
  2. Build marketing links manually, out of the UI - In many circumstances, marketers may need to create marketing links en masse (for a large number of marketing campaigns, seasonal promotions, etc.) or simply need someone else without UI access to build these (for media agencies, vendors, etc.). In such instances, use Adobe's simple recipe to build marketing links outside of the UI.

    • Estimated time to complete: 10 minutes
  3. *Set up tracking for marketing links - After creating and publishing marketing links, your app needs to be configured to track users arriving from app stores through these links. Adobe provides an easy-to-install SDK that sits in your app to provide tracking for all of your marketing links.

    • Estimated time to complete: 10 minutes

Use acquired context to show custom offers to a user

  1. *Accessing Acquisition Data in your App - Getting users in the app and tracking how they behave over time is a great first step. Showing them relevant content or offers based on their acquired context is where marketers can really start to engage with and retain their loyal users. For instance, you may wish to give users who click on an email app install promotion a special in-app offer to reward loyalty.

    • Estimated time to complete: 10 minutes

Route users to app functionality and content

  1. *Creating Deep Links in Adobe Mobile Services - Just like the web, your users are looking for relevant content and functionality. Routing them to the exact spot in the app they want to be saves them time, churn, and effort. With deep links - you can do just that and track it all to know which deep links are giving you the most bang for the buck.

    • Estimated time to complete: 10 minutes
  2. *Handling Deep Links in the SDK - Once your app is configured for deep linking, the Adobe SDK needs a little more information before it can start tracking context around deep links.

    • Estimated time to complete: 10 minutes
  3. *Deferred Deep Linking - When you know that a first time user is really interested in a particular feature or piece of content in your app, use deferred deep linking to get them there. The user will be routed to download the app and then taken straight to the relevant app screen instead of seeing the generic first screen of the app. Increase retention by giving your users what they're looking for without making them work for it.

    • Estimated time to complete: 15 minutes
  4. Provide Placeholders and Tokens for Tracking or Destinations - Marketing links created in the UI can have tokens or placeholders. This is particularly helpful when you've got one flow, but just need to change the some tracking data or destinations depending on user context. Tokens can be replaced, just-in-time, when the links are embedded, saving marketers time and effort.

    • Estimated time to complete: 10 minutes

Intelligently track & route users to your app, the app store, or the web depending on context

  1. *Customize your Marketing Link Interstitial - Having a relevant interstitial can play a key role in getting your customers to take your desired action. Customizing your interstitial is a great way to ensure that what your customer sees is topical and timely.

    • Estimated time to complete: 10 minutes
  2. Introduction to Universal Links - The best experience for a user is to blur the line between app and mobile web. With Universal links, you can create links that are handled seamlessly by both.

    • Estimated time to complete: 15 minutes

Further Reading

  1. Tracking Cross-App Promotions - Setting up and tracking cross-app promotions can be vital to marketers looking to understand how to best leverage marketing effort. Adobe provides simple in-app methods to seamlessly drive and track cross-app promotions.

    • Estimated time to complete: 10 minutes
  2. Tracking Apple Search Ads in the Adobe SDK - Measure the effectiveness of your paid Acquisition ads in Adobe Mobile Services. Learn how to enable a built-in SDK integration with Apple's Search Ads.

    • Estimated time to complete: 5 minutes