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Analytics Elements

Provides a list of elements available in Analytics.

An element is a structure that further breaks down (organizes) the a report's metrics data. For example, you can generate a report that breaks down a page view (metric) report by the Web browsers (element) used to access the page. The resulting report lists page views by Web browser type. As part of the report definition, you can specify the elements to include in the report in a reportDescriptionElement.

Permissions

Specific users may not have access to certain elements. The metrics returned by GetElements reflect those restrictions. Requesting an element that one doesn't have permission to access will result in a element_inaccessible error.

Element Breakdowns

The reporting API has two groups of elements: Traffic and Commerce. Elements may only be broken down by elements in the same group, as listed in the "Breakdown Type" column in the table below. Breakdowns are not supported on fallout and pathing reports.

You can pass any of these elements to GetElements to get a list of valid breakdowns for a specific element.

Element Descriptions

Element Breakdown Type Description
accountsummary traffic Corresponds to the Account Summary report in Analytics.
browser traffic+commerce Web browser (for example, Internet Explorer 7.0, Firefox 2.0.8).
browserheight traffic Browser frame height (in pixels).
browsertype traffic Web browser vendor (for example, Microsoft, Mozilla, Apple).
browserwidth traffic Browser frame width (in pixels).
category commerce Groups of products, organized into a category.
connectiontype traffic Internet connection type used to access site.
cookiesenabled traffic Web browser that has cookies enabled.
customerloyalty commerce The Customer Loyalty classification.
domain traffic+commerce ISPs and organizations used to access site.
entrypage commerce Page used to enter the site.
entrypageoriginal commerce Page used to enter the site for the first time.
evar # commerce Specified eVar.
firsttouchchannel commerce First touch marketing channel.
firsttouchchanneldetail commerce Detailed version of the First touch marketing channel.
geocountry traffic+commerce Country.
georegion traffic+commerce Geographical region.
geocity traffic+commerce City.
geodma traffic+commerce Designated Market Area.
hier1-5 traffic Hierarchy report. To specify a specific level to report, add a add a level and parentID parameter to the element structure: { "id":"hier2", "level":"3", "parentID":"75483925"} The parentID is obtained from the results of the previous level: { "name": "Home Page", "url": "", "counts": ["72"], "parentID": "75483925"} Not supported by inline segments.
javaenabled traffic Web browser that has Java enabled.
javascriptenabled traffic Web browser that has JavaScript enabled.
javascriptversion traffic Version of JavaScript used on the Web browser.
language traffic+commerce Web browser language.
lasttouchchannel commerce Last touch marketing channel.
lasttouchchanneldetail commerce Detailed version of the Last touch marketing channel.
linkcustom traffic Link usage (user-preferred links).
linkdownload traffic Links to downloaded content.
linkexit traffic Third-party links where client exits your site.
listvar# commerce Specified list variable.
mobileaudiosupport commerce Audio formats supported by mobile device.
mobilecarrier commerce Mobile service provider. Not supported by inline segments.
mobilecolordepth commerce Number of simultaneous display colors supported by mobile device.
mobilecookiesupport commerce Mobile device with cookies enabled.
mobiledevicename commerce Mobile device name.
mobiledevicetype commerce Mobile device type.
mobiledevicenumbertransmit commerce Indicates if Device Number Transmit is On or Off on the mobile device.
mobiledrm commerce The type of Digital Rights Management (DRM) supported by the mobile device (Forward Lock, Combined Delivery, Separate Delivery).
mobileImagesupport commerce Mobile device with image support enabled.
mobileInformationservices commerce The information services supported by the mobile device.
mobilejavavm commerce The Java version running on the mobile device.
mobilemaildecoration commerce A boolean value that indicates if the mobile device supports Email decorations (animation).
mobilemanufacturer commerce The mobile device manufacturer.
mobilemaxbookmarkurllength commerce The maximum bookmark URL length supported by the mobile device, in characters.
mobilemaxbrowserurllength commerce The maximum Web browser URL length supported by the mobile device, in characters.
mobilemaxmailurllength commerce The maximum Email URL length supported by the mobile device, in characters.
mobilenetprotocols commerce The network protocols supported by the mobile device (GPRS, Edge, etc.)
mobileos commerce The operating system running on the mobile device.
mobilepushtotalk commerce Boolean value that indicates if the mobile device supports Push to Talk (PTT).
mobilescreenheight commerce Mobile device screen height (in pixels).
mobilescreensize commerce Mobile device screen size (in inches).
mobilescreenwidth commerce Mobile device screen width (in pixels).
mobilevideosupport commerce Mobile device with video support enabled.
monitorcolordepth commerce The number of simultaneous display colors supported by the mobile device.
monitorresolution traffic+commerce Client's monitor resolution.
operatingsystem traffic+commerce Client operating system.
page traffic+commerce Page names.
pagedepth traffic The visitor's maximum page depth (number of clicks into the Web site), calculated from the landing page. Not supported by inline segments.
pagesnotfound traffic The number of times a visitor encountered a missing page (HTTP 404 error).
pathlength commerce Number of pages viewed during the visit.
product commerce Individual products.
prop # traffic+commerce Specified property.
trackingcode commerce Campaign tracking code results.
referrer traffic Domain or URL that client came from.
referrertype traffic Type of referrer. Options include Hard drive, Other Web site, Search engine, Social, andTyped/Bookmarked.
referringdomain traffic+commerce Domains that referred client to the site.
referringdomainoriginal commerce Domains that referred client to the site on their first visit.
reportsuite n/a (reportSuite is the only element on summary reports) Used to generate report suite summary reports.
returnfrequency traffic Number of clients that return, and how soon they return.
searchengine traffic+commerce Search engine used to locate site.
searchenginekeyword traffic+commerce Search engine keyword used to locate the site.
searchenginenatural traffic+commerce Search engine used to locate the site.
searchenginenaturalkeyword traffic+commerce The natural (not paid) search engine keyword used to find the site.
searchenginenaturalpagerank   Search engine results rank.
searchenginepaid traffic+commerce Search engine with paid result placement.
searchenginepaidkeyword traffic+commerce The paid search engine keyword used to find the site.
server traffic Pages hosted by the same server.
sitesection traffic+commerce Groups of Web pages, organized into a site.
socialterm commerce Term selected to identify relevant social content.
socialcontentprovider commerce Provider of the social data.
socialauthor commerce Content author.
sociallink commerce Social link.
socialtermslist commerce List of social terms.
socialaveragesentiment commerce Sentiment rating of social content.
socialproperty commerce A facebook page or application.
socialassettrackingcode commerce Asset identifier.
state commerce U.S. state.
surveybase commerce The unclassified Survey element. Use this element with classifications retrieved via ReportSuite.GetClassifications where c_view = survey.
timeprior traffic+commerce Client time zone.
timezone traffic+commerce Client time zone.
timevisit traffic+commerce Duration of client visit.
tntbase commerce The unclassified Test & Target element. Use this element with classifications retrieved via ReportSuite.GetClassifications where c_view = tnt.
topLevelDomain traffic+commerce Originating domain extension (.com, .net, .gov, .edu, .org, and country extensions).
trackingcode commerce Tracking code.
video commerce Video name. (v15)
videoad commerce Video ad.
videosegment commerce Segment name.
videocontenttype commerce Content type associated with a video.
videos commerce Videos viewed. (v14)
videoplayers commerce Video player used to view videos.
visitnumber traffic+commerce Number of visits to site. Not supported by inline segments.
zip commerce Client zip code.
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