diff --git a/Classes/AQGridView.h b/Classes/AQGridView.h
index 63c27bf..7e9e6a9 100755
--- a/Classes/AQGridView.h
+++ b/Classes/AQGridView.h
@@ -51,7 +51,8 @@ typedef enum {
 	AQGridViewItemAnimationTop,
 	AQGridViewItemAnimationBottom,
 	AQGridViewItemAnimationNone,
-	AQGridViewItemAnimationPop
+	AQGridViewItemAnimationPop,
+	AQGridViewitemAnimationBlock
 } AQGridViewItemAnimation;
 
 typedef enum {
@@ -59,6 +60,8 @@ typedef enum {
 	AQGridViewLayoutDirectionHorizontal
 } AQGridViewLayoutDirection;
 
+typedef void (^AnimationBlock)(AQGridViewCell*);
+
 @protocol AQGridViewDataSource;
 @class AQGridView, AQGridViewData, AQGridViewUpdateInfo;
 
@@ -206,6 +209,8 @@ extern NSString * const AQGridViewSelectionDidChangeNotification;
 - (void) endUpdates;		// only call insert/delete/reload calls inside an update block.
 
 - (void) insertItemsAtIndices: (NSIndexSet *) indices withAnimation: (AQGridViewItemAnimation) animation;
+- (void) insertItemsAtIndices:(NSIndexSet *)indices withAnimationBlock:(AnimationBlock) animationBlock;
+
 - (void) deleteItemsAtIndices: (NSIndexSet *) indices withAnimation: (AQGridViewItemAnimation) animation;
 - (void) reloadItemsAtIndices: (NSIndexSet *) indices withAnimation: (AQGridViewItemAnimation) animation;
 
diff --git a/Classes/AQGridView.m b/Classes/AQGridView.m
index ebeac7e..80f35e1 100755
--- a/Classes/AQGridView.m
+++ b/Classes/AQGridView.m
@@ -974,7 +974,6 @@ - (void) endUpdateAnimations
 
 	self.animatingCells = [info animateCellUpdatesUsingVisibleContentRect: [self gridViewVisibleBounds]];
 
-
 	[_gridData release];
 	_gridData = [[info newGridViewData] retain];
 	if ( _selectedIndex != NSNotFound )
@@ -1029,6 +1028,26 @@ - (void) _updateItemsAtIndices: (NSIndexSet *) indices updateAction: (AQGridView
 		[self endUpdateAnimations];
 }
 
+
+
+- (void) _updateItemsAtIndices:(NSIndexSet*) indices updateAction:(AQGridViewUpdateAction) action withAnimationBlock:(AnimationBlock) animationBlock
+{
+	BOOL needsAnimationSetup = ([_updateInfoStack count] <= _animationCount);
+	
+	if (needsAnimationSetup)
+		[self setupUpdateAnimations];
+	
+	[[_updateInfoStack lastObject] updateItemsAtIndices: indices updateAction: action withAnimationBlock:animationBlock];
+
+	if (needsAnimationSetup)
+		[self endUpdateAnimations];
+}
+
+- (void) insertItemsAtIndices:(NSIndexSet *)indices withAnimationBlock:(AnimationBlock) animationBlock
+{
+	[self _updateItemsAtIndices:indices updateAction:AQGridViewUpdateActionInsert withAnimationBlock:animationBlock];
+}
+
 - (void) insertItemsAtIndices: (NSIndexSet *) indices withAnimation: (AQGridViewItemAnimation) animation
 {
 	[self _updateItemsAtIndices: indices updateAction: AQGridViewUpdateActionInsert withAnimation: animation];
diff --git a/Classes/AQGridViewUpdateInfo.h b/Classes/AQGridViewUpdateInfo.h
index 795b950..8eef964 100644
--- a/Classes/AQGridViewUpdateInfo.h
+++ b/Classes/AQGridViewUpdateInfo.h
@@ -82,6 +82,11 @@
 - (void) updateItemsAtIndices: (NSIndexSet *) indices
 				 updateAction: (AQGridViewUpdateAction) action
 				withAnimation: (AQGridViewItemAnimation) animation;
+
+- (void) updateItemsAtIndices: (NSIndexSet *) indices
+				 updateAction: (AQGridViewUpdateAction) action
+		   withAnimationBlock: (AnimationBlock) animationBlock;
+
 - (void) moveItemAtIndex: (NSUInteger) index
 				 toIndex: (NSUInteger) index
 		   withAnimation: (AQGridViewItemAnimation) animation;
diff --git a/Classes/AQGridViewUpdateInfo.m b/Classes/AQGridViewUpdateInfo.m
index 4ddbe24..def567a 100644
--- a/Classes/AQGridViewUpdateInfo.m
+++ b/Classes/AQGridViewUpdateInfo.m
@@ -126,6 +126,24 @@ - (void) updateItemsAtIndices: (NSIndexSet *) indices
 	}
 }
 
+- (void) updateItemsAtIndices: (NSIndexSet *) indices
+				 updateAction: (AQGridViewUpdateAction) action
+				withAnimationBlock: (AnimationBlock) animationBlock
+{
+	NSMutableArray * array = [self updateItemArrayForAction: action];
+	NSUInteger i = [indices firstIndex];
+	while ( i != NSNotFound )
+	{
+		AQGridViewUpdateItem * item = [[AQGridViewUpdateItem alloc] initWithIndex: i
+																		   action: action
+																   animationBlock:animationBlock];
+		[array addObject: item];
+		[item release];
+		
+		i = [indices indexGreaterThanIndex: i];
+	}
+}
+
 - (void) moveItemAtIndex: (NSUInteger) index
 				 toIndex: (NSUInteger) newIndex
 		   withAnimation: (AQGridViewItemAnimation) animation
@@ -557,6 +575,10 @@ - (UIImageView *) animateDeletionForCell: (AQGridViewCell *) cell withAnimation:
 			imageView.center = center;
 			break;
 		}
+		case AQGridViewitemAnimationBlock:
+		{
+			break;
+		}
 			
 		default:
 			break;
@@ -565,6 +587,14 @@ - (UIImageView *) animateDeletionForCell: (AQGridViewCell *) cell withAnimation:
 	return ( imageView );
 }
 
+- (void) animateInsertionForCell:(AQGridViewCell*) cell withAnimationBlock:(AnimationBlock) animationBlock
+{
+	[_gridView addSubview: cell];
+	[UIView setAnimationsEnabled: YES];	
+	
+	animationBlock(cell);
+}
+
 - (void) animateInsertionForCell: (AQGridViewCell *) cell withAnimation: (AQGridViewItemAnimation) animation
 {
 	[UIView setAnimationsEnabled: NO];
@@ -635,7 +665,12 @@ - (void) animateInsertionForCell: (AQGridViewCell *) cell withAnimation: (AQGrid
 			[itemsToAnimate setObject:[NSValue valueWithCGRect:cell.frame] forKey: @"frame"];
 			[itemsToSetBeforeAnimation setObject: [NSValue valueWithCGRect:newSize] forKey: @"frame"];
 			break;			
-		}			
+		}	
+		case AQGridViewitemAnimationBlock:
+		{
+			
+			break;
+		}
 		default:
 			break;
 	}
@@ -896,7 +931,12 @@ - (NSSet *) animateCellUpdatesUsingVisibleContentRect: (CGRect) contentRect
 			AQGridViewCell * cell = [_gridView createPreparedCellForIndex: item.index usingGridData: _newGridData];
 			if ( cell != nil )
 			{
-				[self animateInsertionForCell: cell withAnimation: item.animation];
+				if (item.animation == AQGridViewitemAnimationBlock)
+				{
+					[self animateInsertionForCell:cell withAnimationBlock:item.animationBlock];
+				}
+				else
+					[self animateInsertionForCell: cell withAnimation: item.animation];
 				[_gridView delegateWillDisplayCell: cell atIndex: item.index];
 				[newVisibleCells addObject: [AQGridViewAnimatorItem itemWithView: cell index: item.index]];
 			}
diff --git a/Classes/AQGridViewUpdateItem.h b/Classes/AQGridViewUpdateItem.h
index d9a249a..a51a5c1 100644
--- a/Classes/AQGridViewUpdateItem.h
+++ b/Classes/AQGridViewUpdateItem.h
@@ -50,10 +50,12 @@ typedef enum {
 	NSUInteger				_newIndex;
 	AQGridViewUpdateAction	_action;
 	AQGridViewItemAnimation	_animation;
+	AnimationBlock			_animationBlock;
 	NSInteger				_offset;
 }
 
 - (id) initWithIndex: (NSUInteger) index action: (AQGridViewUpdateAction) action animation: (AQGridViewItemAnimation) animation;
+- (id) initWithIndex:(NSUInteger)index action:(AQGridViewUpdateAction)action animationBlock:(AnimationBlock)animationBlock;
 
 - (NSComparisonResult) compare: (AQGridViewUpdateItem *) other;
 - (NSComparisonResult) inverseCompare: (AQGridViewUpdateItem *) other;
@@ -62,6 +64,7 @@ typedef enum {
 @property (nonatomic) NSUInteger newIndex;		// only valid for AQGridViewUpdateActionMove
 @property (nonatomic, readonly) AQGridViewUpdateAction action;
 @property (nonatomic, readonly) AQGridViewItemAnimation animation;
+@property (nonatomic, readonly) AnimationBlock animationBlock;
 
 // this is an offset to apply to the index, due to other changes in the list which occurred since this index was chosen
 @property (nonatomic) NSInteger offset;
diff --git a/Classes/AQGridViewUpdateItem.m b/Classes/AQGridViewUpdateItem.m
index 3088d52..9aa3944 100644
--- a/Classes/AQGridViewUpdateItem.m
+++ b/Classes/AQGridViewUpdateItem.m
@@ -38,7 +38,7 @@
 
 @implementation AQGridViewUpdateItem
 
-@synthesize originalIndex=_index, newIndex=_newIndex, action=_action, animation=_animation, offset=_offset;
+@synthesize originalIndex=_index, newIndex=_newIndex, action=_action, animation=_animation, offset=_offset, animationBlock = _animationBlock;
 
 - (id) initWithIndex: (NSUInteger) index action: (AQGridViewUpdateAction) action animation: (AQGridViewItemAnimation) animation
 {
@@ -53,6 +53,20 @@ - (id) initWithIndex: (NSUInteger) index action: (AQGridViewUpdateAction) action
 	return ( self );
 }
 
+- (id) initWithIndex:(NSUInteger)index action:(AQGridViewUpdateAction)action animationBlock:(AnimationBlock)animationBlock
+{
+	self = [super init];
+	if ( self == nil )
+		return ( nil );
+	
+	_index = index;
+	_action = action;
+	_animation = AQGridViewitemAnimationBlock;
+	_animationBlock = animationBlock;
+	
+	return ( self );
+}
+
 - (void) setNewIndex: (NSUInteger) value
 {
 	NSAssert(self.action == AQGridViewUpdateActionMove, @"newIndex set on a non-move update item");