diff --git a/src/AzureAppConfigurationImpl.ts b/src/AzureAppConfigurationImpl.ts
index b54c00cb..a9929af4 100644
--- a/src/AzureAppConfigurationImpl.ts
+++ b/src/AzureAppConfigurationImpl.ts
@@ -8,6 +8,7 @@ import { IKeyValueAdapter } from "./IKeyValueAdapter";
 import { KeyFilter } from "./KeyFilter";
 import { LabelFilter } from "./LabelFilter";
 import { AzureKeyVaultKeyValueAdapter } from "./keyvault/AzureKeyVaultKeyValueAdapter";
+import { JsonKeyValueAdapter } from "./JsonKeyValueAdapter";
 
 export class AzureAppConfigurationImpl extends Map<string, unknown> implements AzureAppConfiguration {
     private adapters: IKeyValueAdapter[] = [];
@@ -26,8 +27,9 @@ export class AzureAppConfigurationImpl extends Map<string, unknown> implements A
             this.sortedTrimKeyPrefixes = [...options.trimKeyPrefixes].sort((a, b) => b.localeCompare(a));
         }
         // TODO: should add more adapters to process different type of values
-        // feature flag, json, others
+        // feature flag, others
         this.adapters.push(new AzureKeyVaultKeyValueAdapter(options?.keyVaultOptions));
+        this.adapters.push(new JsonKeyValueAdapter());
     }
 
     public async load() {
diff --git a/src/JsonKeyValueAdapter.ts b/src/JsonKeyValueAdapter.ts
new file mode 100644
index 00000000..fe930c71
--- /dev/null
+++ b/src/JsonKeyValueAdapter.ts
@@ -0,0 +1,57 @@
+// Copyright (c) Microsoft Corporation.
+// Licensed under the MIT license.
+
+import { ConfigurationSetting, secretReferenceContentType } from "@azure/app-configuration";
+import { IKeyValueAdapter } from "./IKeyValueAdapter";
+
+
+export class JsonKeyValueAdapter implements IKeyValueAdapter {
+    private static readonly ExcludedJsonContentTypes: string[] = [
+        secretReferenceContentType
+        // TODO: exclude application/vnd.microsoft.appconfig.ff+json after feature management is supported
+    ];
+
+    public canProcess(setting: ConfigurationSetting): boolean {
+        if (!setting.contentType) {
+            return false;
+        }
+        if (JsonKeyValueAdapter.ExcludedJsonContentTypes.includes(setting.contentType)) {
+            return false;
+        }
+        return isJsonContentType(setting.contentType);
+    }
+
+    public async processKeyValue(setting: ConfigurationSetting): Promise<[string, unknown]> {
+        if (!setting.value) {
+            throw new Error("Unexpected empty value for application/json content type.");
+        }
+        let parsedValue: any;
+        try {
+            parsedValue = JSON.parse(setting.value);
+        } catch (error) {
+            parsedValue = setting.value;
+        }
+        return [setting.key, parsedValue];
+    }
+}
+
+// Determine whether a content type string is a valid JSON content type.
+// https://docs.microsoft.com/en-us/azure/azure-app-configuration/howto-leverage-json-content-type
+function isJsonContentType(contentTypeValue: string): boolean {
+    if (!contentTypeValue) {
+        return false;
+    }
+
+    let contentTypeNormalized: string = contentTypeValue.trim().toLowerCase();
+    let mimeType: string = contentTypeNormalized.split(";", 1)[0].trim();
+    let typeParts: string[] = mimeType.split("/");
+    if (typeParts.length !== 2) {
+        return false;
+    }
+
+    if (typeParts[0] !== "application") {
+        return false;
+    }
+
+    return typeParts[1].split("+").includes("json");
+}
\ No newline at end of file
diff --git a/test/json.test.js b/test/json.test.js
new file mode 100644
index 00000000..ea2a1bef
--- /dev/null
+++ b/test/json.test.js
@@ -0,0 +1,65 @@
+// Copyright (c) Microsoft Corporation.
+// Licensed under the MIT license.
+
+const chai = require("chai");
+const chaiAsPromised = require("chai-as-promised");
+chai.use(chaiAsPromised);
+const expect = chai.expect;
+const { load } = require("../dist/index");
+const {
+    mockAppConfigurationClientListConfigurationSettings,
+    restoreMocks,
+    createMockedConnectionString,
+    createMockedKeyVaultReference
+} = require("./utils/testHelper");
+
+const jsonKeyValue = {
+    value: '{"Test":{"Level":"Debug"},"Prod":{"Level":"Warning"}}',
+    key: 'json.settings.logging',
+    label: null,
+    contentType: 'application/json',
+    lastModified: '2023-05-04T04:32:56.000Z',
+    tags: {},
+    etag: 'GdmsLWq3mFjFodVEXUYRmvFr3l_qRiKAW_KdpFbxZKk',
+    isReadOnly: false
+};
+const keyVaultKeyValue = createMockedKeyVaultReference("TestKey", "https://fake-vault-name.vault.azure.net/secrets/fakeSecretName");
+
+describe("json", function () {
+    beforeEach(() => {   
+    });
+
+    afterEach(() => {
+        restoreMocks();
+    })
+
+    it("should load and parse if content type is application/json", async () => {
+        mockAppConfigurationClientListConfigurationSettings([jsonKeyValue]);
+
+        const connectionString = createMockedConnectionString();
+        const settings = await load(connectionString);
+        expect(settings).not.undefined;
+        const logging = settings.get("json.settings.logging");
+        expect(logging).not.undefined;
+        expect(logging.Test).not.undefined;
+        expect(logging.Test.Level).eq("Debug");
+        expect(logging.Prod).not.undefined;
+        expect(logging.Prod.Level).eq("Warning");
+    });
+
+    it("should not parse key-vault reference", async () => {
+        mockAppConfigurationClientListConfigurationSettings([jsonKeyValue, keyVaultKeyValue]);
+        
+        const connectionString = createMockedConnectionString();
+        const settings = await load(connectionString, {
+            keyVaultOptions: {
+                secretResolver: (url) => `Resolved: ${url.toString()}`
+            }
+        });
+        expect(settings).not.undefined;
+        const resolvedSecret = settings.get("TestKey");
+        expect(resolvedSecret).not.undefined;
+        expect(resolvedSecret.uri).undefined;
+        expect(typeof resolvedSecret).eq("string");
+    });
+})