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Will this person become a customer?
Which offer will convince this person to become a customer?
Which advertising message will convince this person to become a customer?
Which services will each customer be most likely to buy, if offered?
Is this customer open to a cross sell or upsell?
Will this customer leave?
Which offer or message will convince this customer not to leave?
How should this service be priced to maximize profit?
Dynamic pricing
Is this transaction or claim legitimate?
Is this transaction or claim unusual or unexpected?
Is this customer going to pay back the money they borrowed?