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Auto-generated Web Application for User Acquisition through SEO within Women’s Football
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README.md

README.md

Bachelor Thesis in Computer Science 2019 [PHOTOS]

Computer Science and Engineering Department at Chalmers University of Technology and University of Gothenburg in collaboration with Forza Football.

Title: Auto-generated Web Application for User Acquisition through SEO within Women’s Football

⚽️ Overview

The main purpose of the thesis was to create and develop a web application with auto-generated content and to investigate how it can be utilized to acquire users to a smartphone application. Consequently, a web application was developed in collaboration with Forza Football.

At the time of finalizing the thesis, the platform had been live for roughly two months at https://womens-livescore.forzafootball.com. The creation of the web application was aided by a variety of libraries and frameworks. Using a combination of Next.js and an external REST data source, it was possible to automatically generate content on the web page, rendering it discoverable by Google’s crawlers. The frontend was built using React.

The platform succeeded in ranking as the first result for some of the targeted search queries and got more than 350 000 impressions on Google's Search Engine during the two months.

📖 Table of Contents

  1. Group Members 🤓
  2. Desktop View 🖥
  3. Smartphone View 📱
  4. Tablet View 📱

Group members:

Name Program
Adam Englund Industrial Engineering and Management
Bawan Abdulla Industrial Engineering and Management
Belmin Dervisevic Computer Science and Engineering
Eric Shao Software Engineering
Gustav Albertsson Computer Science
Robin Hekmatara Computer Science

Desktop View

Figure 1: An auto-generated page for an arbitrary match.

Figure 2: A custom page was developed specifically for the Women’s World Cup.

Screenshot Figure 3: An auto-generated page for a arbitrary tournament.

Figure 4: An auto-generated page for a arbitrary team.

Figure 5: An auto-generated page for an arbitrary player.

Figure 6: A custom page was developed specifically for the 404 Error Page.

Figure 7: A search page.

Smartphone View

Tablet View

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