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customer evangelism

1 parent d2527d0 commit d0ba3b4027552e29b85390351fc5d7ef419cf56d @morganpolotan morganpolotan committed Feb 4, 2016
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  1. +1 −0 3 - Criteria for investing.md
@@ -11,6 +11,7 @@ What are our criteria for selecting an investment? Investments we want to make g
+ Would you work for the team?
##### Product and market
++ Do any users love the product so much they spontaneously tell other people to use it?
+ A wow of a product experience and/or extreme early growth and engagement numbers (B2C)
+ Customers don't need to be sold, want to pay full-price immediately -> evangelists (B2B)
+ Exclusive path to customers - distribution as a competitive advantage

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