What is CampaignChain?
CampaignChain is open-source campaign management software to plan, execute and monitor digital marketing campaigns across multiple online communication channels, such as Twitter, Facebook, Google Analytics or third-party CMS, e-commerce and CRM tools.
For marketers, CampaignChain enables marketing managers to have a complete overview of digital campaigns and provides one entry point to multiple communication channels for those who implement campaigns.
CampaignChain's Web-based user interface is responsive and works on Desktop computers as well as mobile devices such as Tablets and Smartphones.
|||This terminology was used by Lars Trieloff in his Feb 2014 presentation, which also inspires CampaignChain's architecture.|