diff --git a/.travis.yml b/.travis.yml
index 5c46c86c..2f9f5597 100644
--- a/.travis.yml
+++ b/.travis.yml
@@ -1,16 +1,9 @@
-# ----- Config -----
+--- # ----- Config -----
 
 stages:
   - name: test
   - name: release
 
-env:
-  CF_API_REST_IMAGE: captainfact/rest-api:$TRAVIS_BRANCH
-  CF_API_GRAPHQL_IMAGE: captainfact/graphql-api:$TRAVIS_BRANCH
-  CF_API_ATOM_FEED: captainfact/atom-feed:$TRAVIS_BRANCH
-  CF_API_OPENGRAPH_IMAGE: captainfact/opengraph:$TRAVIS_BRANCH
-  CF_API_JOBS_IMAGE: captainfact/jobs:$TRAVIS_BRANCH
-
 # ---- Jobs ----
 
 jobs:
@@ -39,17 +32,4 @@ jobs:
       sudo: required
       services: [docker]
       script:
-        - set -e
-        -  # ---- Build ----
-        - docker build --build-arg APP=cf_rest_api  -t ${CF_API_REST_IMAGE} .
-        - docker build --build-arg APP=cf_graphql   -t ${CF_API_GRAPHQL_IMAGE} .
-        - docker build --build-arg APP=cf_atom_feed -t ${CF_API_ATOM_FEED} .
-        - docker build --build-arg APP=cf_opengraph -t ${CF_API_OPENGRAPH_IMAGE} .
-        - docker build --build-arg APP=cf_jobs      -t ${CF_API_JOBS_IMAGE} .
-        -  # ---- Push release ----
-        - docker login -u="$DOCKER_USERNAME" -p="$DOCKER_PASSWORD";
-        - docker push $CF_API_REST_IMAGE
-        - docker push $CF_API_GRAPHQL_IMAGE
-        - docker push $CF_API_ATOM_FEED
-        - docker push $CF_API_OPENGRAPH_IMAGE
-        - docker push $CF_API_JOBS_IMAGE
+        - ./rel/release.sh $TRAVIS_BRANCH
diff --git a/rel/release.sh b/rel/release.sh
new file mode 100755
index 00000000..4cef23ef
--- /dev/null
+++ b/rel/release.sh
@@ -0,0 +1,39 @@
+#!/usr/bin/env bash
+# Build all releases for given tags and push them to Docker registry
+# ------------------------------------------------------------------
+
+if [ "$#" -ne 1 ]; then
+  echo "Usage: $0 environment"
+  echo "Example: $0 staging"
+  exit 1
+fi
+
+if [ -z "$DOCKER_USERNAME" ] || [ -z "$DOCKER_PASSWORD" ]; then
+  echo "[Warning] Docker credentials not provided. You must be logged in to push to registry."
+fi
+
+set -e
+
+# ---- Images names ----
+CF_API_REST_IMAGE: captainfact/rest-api:$1
+CF_API_GRAPHQL_IMAGE: captainfact/graphql-api:$1
+CF_API_ATOM_FEED: captainfact/atom-feed:$1
+CF_API_OPENGRAPH_IMAGE: captainfact/opengraph:$1
+CF_API_JOBS_IMAGE: captainfact/jobs:$1
+
+# ---- Build ----
+echo "[RELEASE] Building Apps 🔨"
+docker build --build-arg APP=cf_rest_api  -t ${CF_API_REST_IMAGE} .
+docker build --build-arg APP=cf_graphql   -t ${CF_API_GRAPHQL_IMAGE} .
+docker build --build-arg APP=cf_atom_feed -t ${CF_API_ATOM_FEED} .
+docker build --build-arg APP=cf_opengraph -t ${CF_API_OPENGRAPH_IMAGE} .
+docker build --build-arg APP=cf_jobs      -t ${CF_API_JOBS_IMAGE} .
+
+# ---- Push release ----
+echo "[RELEASE] Pushing Apps 🚀"
+docker login -u="$DOCKER_USERNAME" -p="$DOCKER_PASSWORD";
+docker push $CF_API_REST_IMAGE
+docker push $CF_API_GRAPHQL_IMAGE
+docker push $CF_API_ATOM_FEED
+docker push $CF_API_OPENGRAPH_IMAGE
+docker push $CF_API_JOBS_IMAGE