diff --git a/bad_keywords.txt b/bad_keywords.txt
index dfe6ccdd83..e36bcc90c1 100644
--- a/bad_keywords.txt
+++ b/bad_keywords.txt
@@ -1150,3 +1150,4 @@ primal\W?alpha\W?beast
 barbarian\W?xl
 max\W?gain\W?e?xtreme
 male\W?liberator
+james\W?rueben