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A semi-faithful reimplementation of Unilever's Flash-based "Axe Feather" marketing stunt, circa 2004-2009, using modern Web technologies.

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Dan-Q/Axe-Feather-2021

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Axe Feather 2021

In 2004, Axe (the body spray brand owned by Unilever, also known as Lynx in some countries) released a Flash-powered interactive game that fused full-motion video with the interactive web. The player uses a feather to tickle an attractive woman lying on a bed. Interacting with different parts of her body lead to different reactions (some of which in turn can lead to further different reactions).

Axe Feather poster showing woman in red shorts and top lying on an unmade bed, seen from above.

The official website was taken down early in 2009, and with the death of Flash in 2021, it became near-impossible to experience this strange piece of advertising history. This project attempts to produce a moderatey-faithful recreation.

How and why was this made?

For a full explanation of how this was made (and a semi-coherent explanation of why), see the accompanying blog post at https://danq.me/axe-feather-2021. Spoiler: the "why" is probably best described as COVID-lockdown related cabin fever.

You can also watch a video showing all of the clips extracted from the original ad, at https://www.youtube.com/watch?v=FnllqIQe8bQ

License

The original video/audio files used to create the video are presumed to be property of Unilever and are used under the assumption that they have no objection to any free publicity resulting from this project.

All of the code is released under the Unlicense. Do whatever you like with it.

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A semi-faithful reimplementation of Unilever's Flash-based "Axe Feather" marketing stunt, circa 2004-2009, using modern Web technologies.

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