diff --git a/csvwlib/converter/ToRDFConverter.py b/csvwlib/converter/ToRDFConverter.py
index 74164a5..be66f54 100644
--- a/csvwlib/converter/ToRDFConverter.py
+++ b/csvwlib/converter/ToRDFConverter.py
@@ -13,7 +13,6 @@
 from csvwlib.utils.rdf.RDFGraphUtils import RDFGraphUtils
 from csvwlib.utils.url.PropertyUrlUtils import PropertyUrlUtils
 from csvwlib.utils.url.UriTemplateUtils import UriTemplateUtils
-from csvwlib.utils.url.ValueUrlUtils import ValueUrlUtils
 
 CSVW = Namespace('http://www.w3.org/ns/csvw#')
 
@@ -122,9 +121,9 @@ def _parse_row_data(self, atdm_row, subject, table_metadata, property_url, row_n
 
             property_namespace = PropertyUrlUtils.create_namespace(property_url, table_metadata['url'])
             predicate = self._predicate_node(property_namespace, property_url, col_name)
-            self._parse_cell_values(values, col_metadata, subject, predicate)
+            self._parse_cell_values(values, col_metadata, subject, predicate, atdm_row, table_metadata['url'])
 
-    def _parse_cell_values(self, values, col_metadata, subject, predicate):
+    def _parse_cell_values(self, values, col_metadata, subject, predicate, atdm_row, tm_url):
         """ Parses single cell value, values if 'separator' is present"""
         if 'ordered' in col_metadata and col_metadata['ordered'] is True and len(values) > 1:
             next_item = BNode()
@@ -140,13 +139,14 @@ def _parse_cell_values(self, values, col_metadata, subject, predicate):
             self.graph.add((subject, predicate, rdf_list))
         else:
             for value in values:
-                object_node = self._object_node(value, col_metadata)
+                object_node = self._object_node(value, col_metadata, atdm_row, tm_url)
                 self.graph.add((subject, predicate, object_node))
 
     @staticmethod
-    def _object_node(value, col_metadata):
+    def _object_node(value, col_metadata, atdm_row, tm_url):
         if 'valueUrl' in col_metadata:
-            return ValueUrlUtils.create_uri_ref(value, col_metadata['valueUrl'])
+            return UriTemplateUtils.insert_value_rdf(col_metadata['valueUrl'], atdm_row, col_metadata.get('name'), tm_url)
+            return ValueUrlUtils.create_uri_ref(value, col_metadata['valueUrl'], col_metadata)
         else:
             lang = col_metadata.get('lang')
             if not datatypeutils.is_compatible_with_datatype(value, col_metadata.get('datatype')):
diff --git a/csvwlib/utils/url/UriTemplateUtils.py b/csvwlib/utils/url/UriTemplateUtils.py
index e19bfff..b8a18ec 100644
--- a/csvwlib/utils/url/UriTemplateUtils.py
+++ b/csvwlib/utils/url/UriTemplateUtils.py
@@ -1,5 +1,5 @@
 from rdflib import URIRef, Literal
-
+import re
 from csvwlib.utils.ATDMUtils import ATDMUtils
 from csvwlib.utils.json.CommonProperties import CommonProperties
 
@@ -13,6 +13,27 @@ def insert_value_rdf(url, atdm_row, col_name, domain_url):
         filled_url = UriTemplateUtils.insert_value(url, atdm_row, col_name, domain_url)
         return URIRef(filled_url) if filled_url.startswith('http') else Literal(filled_url)
 
+    @staticmethod
+    def expand_template(template: str, row: dict) -> str:
+        """
+        Expand a CSVW-style URI template with values from a row dict.
+        
+        Args:
+            template: A template string like "http://ex.org/book#{id}"
+            row: A dict mapping column names or reserved vars to values.
+        
+        Returns:
+            The expanded string.
+        """
+        def replacer(match):
+            var = match.group(1)
+            print('r',row)
+            if var in row.keys():
+                return str(row[var])
+            raise KeyError(f"Missing value for template variable '{var}'")
+
+        return re.sub(r"\{([^}]+)\}", replacer, template)
+
     @staticmethod
     def insert_value(url, atdm_row, col_name, domain_url):
         """ Inserts value into uri template - between {...}
@@ -24,18 +45,16 @@ def insert_value(url, atdm_row, col_name, domain_url):
         if '{' not in url:
             return url
 
-        key = url[url.find('{') + 1:url.find('}')]
-        key = key.replace('#', '')
-        prefix = UriTemplateUtils.prefix(url, '')
+        cols = {
+            "_row": str(atdm_row.get('number','')),
+            "_sourceRow": str(atdm_row.get('url','').rsplit('=').pop()),
+            "_name": str(col_name)
+        }
 
-        if key == '_row':
-            return prefix + str(atdm_row['number'])
-        elif key == '_sourceRow':
-            return prefix + atdm_row['url'].rsplit('=')[1]
-        elif key == '_name':
-            return prefix + col_name
-        else:
-            return prefix + ATDMUtils.column_value(atdm_row, key)
+        for k, v in atdm_row['cells'].items():
+            cols[k] = str(v[0])
+
+        return UriTemplateUtils.expand_template(url, cols)
 
     @staticmethod
     def expand(url, domain_url):
diff --git a/csvwlib/utils/url/ValueUrlUtils.py b/csvwlib/utils/url/ValueUrlUtils.py
deleted file mode 100644
index 841511b..0000000
--- a/csvwlib/utils/url/ValueUrlUtils.py
+++ /dev/null
@@ -1,21 +0,0 @@
-from rdflib import URIRef
-
-from csvwlib.utils.json.CommonProperties import CommonProperties
-from csvwlib.utils.rdf.Namespaces import Namespaces
-
-
-class ValueUrlUtils:
-
-    @staticmethod
-    def create_uri_ref(value, value_url):
-        if CommonProperties.is_common_property(value_url):
-            return Namespaces.get_term(value_url)
-        if '{' not in value_url:
-            return URIRef(value_url)
-        sufix = ''
-        key = value_url[value_url.find('{') + 1:value_url.find('}')]
-        domain = value_url[:value_url.find('{')]
-        if key.startswith('#'):
-            sufix = '#'
-
-        return URIRef(domain + sufix + value)