diff --git a/.github/workflows/release.yml b/.github/workflows/release.yml
index 2557030..bba20a6 100644
--- a/.github/workflows/release.yml
+++ b/.github/workflows/release.yml
@@ -16,7 +16,7 @@ jobs:
       - uses: actions/checkout@v3
       - uses: actions/download-artifact@v3
       - run: |
-          gh release create "${TAG}" --notes "Lua ${TAG}" ./build/*.zip
+          gh release create "${TAG}" --notes "Lua ${TAG}" ./build/*.msi ./build/*.zip
         env:
           GITHUB_TOKEN: ${{ secrets.GITHUB_TOKEN }}
           TAG: ${{ inputs.tag }}
diff --git a/.github/workflows/reusable-package.yml b/.github/workflows/reusable-package.yml
index 6324e97..95d7774 100644
--- a/.github/workflows/reusable-package.yml
+++ b/.github/workflows/reusable-package.yml
@@ -7,7 +7,7 @@ jobs:
     steps:
       - uses: actions/checkout@v3
       - name: Install required tools
-        run: choco install ninja
+        run: choco install ninja ghostscript
       - name: Generate Ninja build
         run: cmake -B build -G Ninja -D CMAKE_BUILD_TYPE=RelWithDebInfo -D CMAKE_C_COMPILER=clang
       - name: Package
@@ -16,5 +16,6 @@ jobs:
         with:
           name: build
           path: |
+            build/*.msi
             build/*.zip
           if-no-files-found: error
diff --git a/.gitignore b/.gitignore
index 4c1eb47..a2b73ee 100644
--- a/.gitignore
+++ b/.gitignore
@@ -16,3 +16,4 @@ lua-*/
 luarocks-*/
 *.gz
 *.zip
+lua-logo-nolabel.ps
diff --git a/CMakeLists.txt b/CMakeLists.txt
index bf4d63e..198282e 100644
--- a/CMakeLists.txt
+++ b/CMakeLists.txt
@@ -33,6 +33,20 @@ if(WIN32)
       DESTINATION ${CMAKE_CURRENT_LIST_DIR}
       )
   endif()
+
+  set(LUA_LOGO lua-logo-nolabel.ps)
+  if(NOT EXISTS ${CMAKE_CURRENT_LIST_DIR}/${LUA_LOGO})
+    file(DOWNLOAD https://www.lua.org/images/${LUA_LOGO}
+      ${CMAKE_CURRENT_LIST_DIR}/${LUA_LOGO}
+      )
+  endif()
+
+  add_custom_command(OUTPUT lua.ico
+    COMMAND magick ${CMAKE_CURRENT_LIST_DIR}/${LUA_LOGO} -resize 256x256 lua.ico
+    MAIN_DEPENDENCY ${CMAKE_CURRENT_LIST_DIR}/${LUA_LOGO}
+    COMMENT "Generating Lua icon"
+    )
+  add_custom_target(luaicon ALL DEPENDS lua.ico)
 endif()
 
 set(LUA_SRC lua-${CMAKE_PROJECT_VERSION}/src)
@@ -117,18 +131,22 @@ install(TARGETS lualib FILE_SET include)
 install(FILES ${CMAKE_CURRENT_LIST_DIR}/LICENSE.txt TYPE DOC)
 
 if(WIN32)
-  set(CPACK_GENERATOR ZIP)
+  set(CPACK_GENERATOR ZIP WIX)
   install(FILES
     ${CMAKE_CURRENT_BINARY_DIR}/lua.pdb
     ${CMAKE_CURRENT_BINARY_DIR}/luac.pdb
     ${CMAKE_CURRENT_BINARY_DIR}/lua54.pdb
     DESTINATION bin)
+  set(CPACK_WIX_UPGRADE_GUID "3e5a792d-9d31-41d5-a93f-629ab7c7683d")
+  set(CPACK_WIX_PRODUCT_ICON lua.ico)
+  list(APPEND CPACK_WIX_EXTENSIONS WixUtilExtension)
+  list(APPEND CPACK_WIX_PATCH_FILE ${CMAKE_CURRENT_LIST_DIR}/WixPatch.xml)
 else()
   install(FILES ${LUA_DOC}/lua.1 ${LUA_DOC}/luac.1
     DESTINATION man/man1
     )
 endif()
-set(CPACK_INCLUDE_TOPLEVEL_DIRECTORY OFF)
+set(CPACK_INCLUDE_TOPLEVEL_DIRECTORY FALSE)
 set(CPACK_RESOURCE_FILE_LICENSE ${CMAKE_CURRENT_LIST_DIR}/LICENSE.txt)
 set(CPACK_PACKAGE_INSTALL_DIRECTORY ${CMAKE_PROJECT_NAME})
 set(CPACK_PACKAGE_VENDOR DEVCOM)
diff --git a/README.md b/README.md
index e312171..20e83c5 100644
--- a/README.md
+++ b/README.md
@@ -23,14 +23,30 @@ winget install --id DEVCOM.Lua
   [Clang](https://clang.llvm.org/))
 - [CMake](https://cmake.org/)
 - [Ninja](https://ninja-build.org/)
+- [ImageMagick](https://imagemagick.org/)
+- [GhostScript](https://www.ghostscript.com/)
+- [WiX v3](https://wixtoolset.org/docs/wix3/)
 
-You can install these components with the following
+You can install the first five components with the following
 [winget](https://learn.microsoft.com/windows/package-manager/winget/) commands:
 
 ```powershell
 winget install --id LLVM.LLVM
 winget install --id Kitware.CMake
 winget install --id Ninja-build.Ninja
+winget install --id ImageMagick.ImageMagick
+winget install --id ArtifexSoftware.GhostScript
+```
+
+WiX v3 is available at <https://github.com/wixtoolset/wix3/releases/>. It
+requires .NET Framework 3.5 that can be installed with the following command:
+
+```powershell
+Start-Process `
+    -FilePath pwsh `
+    -ArgumentList "-Command `"& {Enable-WindowsOptionalFeature -Online -FeatureName NetFx3}`"" `
+    -Wait `
+    -Verb RunAs
 ```
 
 Update your path environment with `setx` (supposing you installed the tools in
@@ -47,6 +63,8 @@ Check if `PATH` was set correctly:
 Get-Command clang
 Get-Command cmake
 Get-Command ninja
+Get-Command magick
+Get-Command gswin64
 ```
 
 You may need to restart your Windows session if you can't find `ninja` even
@@ -54,7 +72,8 @@ after restarting your terminal.
 
 ## Build
 
-Use the following commands to generate a ZIP package with Lua and LuaRocks:
+Use the following commands to generate the installation package in both ZIP and
+MSI formats:
 
 ```powershell
 cmake -B build -G Ninja -D CMAKE_BUILD_TYPE=RelWithDebInfo
@@ -66,4 +85,4 @@ code and LuaRocks binaries.
 
 For convenience, you can use the `Build-Lua.ps1` script to run these commands.
 
-If successful, the ZIP file will be available in the `build` directory.
+If successful, the ZIP and MSI files will be available in the `build` directory.
diff --git a/WixPatch.xml b/WixPatch.xml
new file mode 100644
index 0000000..e9d3a66
--- /dev/null
+++ b/WixPatch.xml
@@ -0,0 +1,20 @@
+<CPackWiXPatch>
+  <!--  Fragment ID is from [build/_CPack_Packages/win64/WIX/features.wxs] -->
+  <CPackWiXFragment Id="CM_CP_bin.lua.exe">
+    <Environment
+      Id='UpdatePath'
+      Name='PATH'
+      Action='set'
+      Permanent='no'
+      Part='last'
+      Value='[INSTALL_ROOT]bin'
+    />
+  </CPackWiXFragment>
+
+  <!-- Allow installation by non-administrative users -->
+  <!-- https://learn.microsoft.com/windows/win32/msi/allusers -->
+  <CPackWiXFragment Id="#PRODUCT">
+    <Property Id="ALLUSERS" Value="2" />
+    <Property Id="MSIINSTALLPERUSER" Value="1" />
+  </CPackWiXFragment>
+</CPackWiXPatch>