diff --git a/.gitignore b/.gitignore
index c3eeb5b..5435d56 100644
--- a/.gitignore
+++ b/.gitignore
@@ -14,3 +14,4 @@ Pip*
 .env
 venv
 .idea
+*.ignore.py
diff --git a/README.md b/README.md
index 31a3484..db01f84 100644
--- a/README.md
+++ b/README.md
@@ -156,9 +156,29 @@ twitter:
   consumer_secret: CONSUMER_SECRET
 ```
 
+### Skip entry
+
+You can also keep an entry if matches with a regular expression pattern. This is useful for avoid the "subscribe now" pages.
+This is configured per feed like so:
+
+```yaml
+- name: The Globe and Mail - Report on Business
+  skip_pattern: "you have access to only \\d+ articles"
+  twitter:
+    access_token: ACCESS_TOKEN
+    access_token_secret: ACCESS_TOKEN_SECRET
+  url: http://www.theglobeandmail.com/report-on-business/?service=rss
+```
+
+In this example, if the page says contains the text "you have access to only 10 articles" will skip it. the same if says any number of articles as it's a regular expression.
+The `skip_pattern` performs a `re.search` operation and uses the flags for `case insensitive` and `multiline`.
+
+Look for the docs for [more information about Regular Expressions and the search operation.](https://docs.python.org/3/library/re.html#search-vs-match)
+
+
 ### Tweet content
 
-By default, the tweeted diff will include the article's title and the archive diff url, [like this](https://twitter.com/mp_diff/status/1255973684994625539).
+By default, the tweeted diff will include the article's title and the archive diff url, [like this.](https://twitter.com/ld_diff/status/1267989297048817672)
 
 You change this by tweeting what's changed: the url, the title and/or the summary. For doing so, you need to specify **all** the following `lang` keys:
 
diff --git a/diffengine/__init__.py b/diffengine/__init__.py
index 05927f7..a575d2c 100755
--- a/diffengine/__init__.py
+++ b/diffengine/__init__.py
@@ -27,8 +27,8 @@
 from diffengine.exceptions.webdriver import UnknownWebdriverError
 from diffengine.exceptions.sendgrid import SendgridConfigNotFoundError, SendgridError
 from diffengine.exceptions.twitter import TwitterConfigNotFoundError, TwitterError
-from diffengine.text import to_utf8
 from diffengine.sendgrid import SendgridHandler
+from diffengine.text import to_utf8, matches
 from diffengine.twitter import TwitterHandler
 from envyaml import EnvYAML
 from peewee import (
@@ -145,7 +145,7 @@ def stale(self):
         logging.debug("%s not stale (r=%f)", self.url, r)
         return False
 
-    def get_latest(self):
+    def get_latest(self, skip_pattern=None):
         """
         get_latest is the heart of the application. It will get the current
         version on the web, extract its summary with readability and compare
@@ -179,6 +179,16 @@ def get_latest(self):
         summary = bleach.clean(summary, tags=["p"], strip=True)
         summary = _normal(summary)
 
+        # if the title or the summay contains the skipping pattern,
+        # then return none as I don't want to report this change
+        if skip_pattern and (
+            matches(skip_pattern, title) or matches(skip_pattern, summary)
+        ):
+            logging.info(
+                "Skipped page. It matches the skip_pattern prop defined for this feed."
+            )
+            return None
+
         # in case there was a redirect, and remove utm style marketing
         canonical_url = _remove_utm(resp.url)
 
@@ -622,14 +632,15 @@ def main():
     browser.quit()
 
 
-def process_entry(entry, feed_config, twitter=None, sendgrid=None, lang={}):
+def process_entry(entry, feed_config={}, twitter=None, sendgrid=None, lang={}):
     result = {"skipped": 0, "checked": 0, "new": 0}
     if not entry.stale:
         result["skipped"] = 1
     else:
         result["checked"] = 1
         try:
-            version = entry.get_latest()
+            skip_pattern = feed_config.get("skip_pattern")
+            version = entry.get_latest(skip_pattern)
             if version:
                 result["new"] = 1
                 if version.diff:
diff --git a/diffengine/text.py b/diffengine/text.py
index f064642..8c23000 100644
--- a/diffengine/text.py
+++ b/diffengine/text.py
@@ -1,4 +1,6 @@
 import logging
+import re
+import unicodedata
 
 
 def build_text(diff, lang={}):
@@ -72,3 +74,9 @@ def to_utf8(text):
         return text
 
     return result
+
+
+def matches(pattern, text):
+    nfkd_form = unicodedata.normalize("NFKD", text.upper())
+    normalized = u"".join([c for c in nfkd_form if not unicodedata.combining(c)])
+    return re.search(pattern, normalized, re.I | re.M) is not None
diff --git a/test_diffengine.py b/test_diffengine.py
index b166e24..f9b9bb5 100644
--- a/test_diffengine.py
+++ b/test_diffengine.py
@@ -1,7 +1,6 @@
 import logging
 import os
 import re
-import yaml
 from envyaml import EnvYAML
 
 import setup
@@ -29,7 +28,7 @@
     SendgridHandler,
     _fingerprint,
 )
-from diffengine.text import build_text, to_utf8
+from diffengine.text import build_text, to_utf8, matches
 from diffengine.utils import generate_config
 from diffengine.exceptions.sendgrid import (
     SendgridConfigNotFoundError,
@@ -261,7 +260,7 @@ def test_stale_is_skipped(self):
         type(entry).stale = PropertyMock(return_value=False)
 
         # Test
-        result = process_entry(entry, None, None)
+        result = process_entry(entry, {}, None)
 
         # Assert
         assert result["skipped"] == 1
@@ -273,7 +272,7 @@ def test_raise_if_entry_retrieve_fails(self):
         entry.get_latest = MagicMock(side_effect=Exception("TEST"))
 
         # Test
-        result = process_entry(entry, None, None)
+        result = process_entry(entry, {}, None)
 
         # Assert
         entry.get_latest.assert_called_once()
@@ -290,7 +289,7 @@ def test_get_none_if_no_new_version(self):
         entry.get_latest = MagicMock(return_value=None)
 
         # Test
-        result = process_entry(entry, None, twitter)
+        result = process_entry(entry, {}, twitter)
 
         # Assert
         entry.get_latest.assert_called_once()
@@ -311,7 +310,7 @@ def test_do_not_tweet_if_entry_has_no_diff(self):
         entry.get_latest = MagicMock(return_value=version)
 
         # Test
-        result = process_entry(entry, None, twitter)
+        result = process_entry(entry, {}, twitter)
 
         # Assert
         entry.get_latest.assert_called_once()
@@ -332,7 +331,7 @@ def test_do_not_tweet_if_feed_has_no_token(self):
         entry.get_latest = MagicMock(return_value=version)
 
         # Test
-        result = process_entry(entry, None, twitter)
+        result = process_entry(entry, {}, twitter)
 
         # Assert
         entry.get_latest.assert_called_once()
@@ -817,3 +816,37 @@ def test_latin1_to_utf8(self):
         text_utf8 = "Me preocupa más la parte futbolística"
         result = to_utf8(text_latin)
         self.assertEquals(result, text_utf8)
+
+
+class MatchesTest(TestCase):
+    skip_pattern = "subscribe.*\\d{2} articles"
+
+    def test_matches_does_not_match(self):
+        result = matches(
+            self.skip_pattern, "Hey! You need to subscribe to 1 article to continue"
+        )
+        self.assertFalse(result)
+
+    def test_matches_does_match(self):
+        result = matches(
+            self.skip_pattern, "Hey! You need to subscribe to 10 articles to continue"
+        )
+        self.assertTrue(result)
+
+    def test_matches_with_multiline(self):
+        result = matches(
+            self.skip_pattern, "Hey!\nYou need to subscribe to 10 articles\nto continue"
+        )
+        self.assertTrue(result)
+
+    def test_matches_is_case_insensitive(self):
+        result = matches(
+            self.skip_pattern, "Hey!\nYou need to SubsCribe to 10 ARTicles\nto continue"
+        )
+        self.assertTrue(result)
+
+    def test_matches_is_accent_insensitive(self):
+        result = matches(
+            self.skip_pattern, "Hey!\nYou need to SubsCribé to 10 ARTiclès\nto continue"
+        )
+        self.assertTrue(result)