diff --git a/components/n-ui/tracking/third-party/floodlight.js b/components/n-ui/tracking/third-party/floodlight.js
index cfd9b066b..1a813896c 100644
--- a/components/n-ui/tracking/third-party/floodlight.js
+++ b/components/n-ui/tracking/third-party/floodlight.js
@@ -29,12 +29,14 @@ module.exports = function (flags) {
 		document.body.dispatchEvent(event);
 	};
 
-	const gtagEvent = (sendTo) => {
+	const gtagEvent = ({sendTo, conversionLabel}) => {
 		window.gtag('event', 'conversion', {
 			'allow_custom_scripts': true,
+			'send_to': sendTo,
 			'u1': '[u10]',
 			'u10': spoorId,
-			'send_to': sendTo
+			'u3': conversionLabel || undefined,
+			'u4': '801156123'
 		});
 		// Fix a11y issue with this iframe not having a title element.
 		const iframes = document.querySelectorAll('iframe[src*="doubleclick.net"]');
@@ -45,23 +47,23 @@ module.exports = function (flags) {
 
 	if (flags && (flags.get('floodlight') && spoorId)) {
 		if (isSignUpForm) {
-			gtagEvent('DC-9073629/ftsig0/ftmem0+standard');
+			gtagEvent({ sendTo: 'DC-9073629/ftsig0/ftmem0+standard', conversionLabel: 'LbQoCMCdwpgBEJvYgv4C' });
 		} else if (isTrialConfirmation) {
-			gtagEvent('DC-9073629/ftcon00/fttri0+standard');
+			gtagEvent({ sendTo: 'DC-9073629/ftcon00/fttri0+standard', conversionLabel: 'PgrhCNn-uJgBEJvYgv4C' });
 		} else if (isSubscriptionConfirmation) {
-			gtagEvent('DC-9073629/ftcon0/ftsub0+standard');
+			gtagEvent({ sendTo: 'DC-9073629/ftcon0/ftsub0+standard', conversionLabel: 'ACJ0COO0rpgBEJvYgv4C' });
 		} else if (isBarrier) {
-			gtagEvent('DC-9073629/ftbar0/ftlan0+standard');
+			gtagEvent({ sendTo: 'DC-9073629/ftbar0/ftlan0+standard', conversionLabel: 'I9pgCMe2rpgBEJvYgv4C' });
 			// Note: move this call into the `gtagEvent` call when removing the old code.
 			customTrackingEvent();
 		} else if (isSubscriber) {
-			gtagEvent('DC-9073629/ftsub0/ftlog0+standard');
+			gtagEvent({ sendTo: 'DC-9073629/ftsub0/ftlog0+standard', conversionLabel: 'kgKFCIn5uJgBEJvYgv4C' });
 			customTrackingEvent();
 		} else if (isRegistered) {
-			gtagEvent('DC-9073629/ftreg0/ftlog0+standard');
+			gtagEvent({ sendTo: 'DC-9073629/ftreg0/ftlog0+standard', conversionLabel: 'sCLX1uJgBEJvYgv4C' });
 			customTrackingEvent();
 		} else if (isAnonymous) {
-			gtagEvent('DC-9073629/ftrem0/ftsit0+standard');
+			gtagEvent({sendTo: 'DC-9073629/ftrem0/ftsit0+standard'});
 		}
 	}
 };