diff --git a/content/news/2023/11/2023-11-14-defining-benchmarks-and-targets-for-intranet-kpis.md b/content/news/2023/11/2023-11-14-defining-benchmarks-and-targets-for-intranet-kpis.md index 62c419ffe3..62a8251b1e 100644 --- a/content/news/2023/11/2023-11-14-defining-benchmarks-and-targets-for-intranet-kpis.md +++ b/content/news/2023/11/2023-11-14-defining-benchmarks-and-targets-for-intranet-kpis.md @@ -27,271 +27,28 @@ weight: 1 --- -In a previous post, we explored [selecting the right metrics to optimize your intranet's performance](https://digital.gov/2023/06/13/how-to-choose-the-right-metrics-for-your-intranet/). In this post we will explore the next step — defining benchmarks and targets for key performance indicators (KPIs). This sequel blog post is designed to build upon the insights from our initial post and help you craft a comprehensive strategy for intranet optimization. +The initial test image setting up `alt text`, `caption`, and `credit`: -## Why benchmarks and targets are vital +{{< img src="very-large-array-nm" >}} -Benchmarks and targets act as the lighthouses guiding your intranet towards success. They serve as essential reference points, providing a clear picture of your intranet's current state and its desired destination. Without them, it's like setting sail without a map; you might wander aimlessly or miss your intended course. +The caption line below the image displays the text in the `caption` field, followed by the text in the `credit` field -- which includes an m-dash with a space before and after it, and the text is italicized. -## ​​Defining benchmarks - -Benchmarks represent the current state of your intranet's performance. They offer a snapshot of where you stand at a given point in time. To establish benchmarks, look into historical data and consult industry standards. For example, if your intranet's current engagement rate is 30%, this becomes your initial benchmark. - -## Setting targets - -While benchmarks offer a snapshot of your intranet's performance, targets provide the direction for improvement. Targets are the destinations you aim to reach on your intranet journey. They are specific, measurable goals that indicate success. These targets should align seamlessly with your intranet's objectives and the metrics you've selected. For example, using our engagement rate example mentioned above, you might set a target to increase it to 50% within the next quarter. - -## Benchmarks and targets for intranet performance - -To effectively optimize your intranet, you must establish benchmarks and targets that align with your organization's unique goals and circumstances. These benchmarks should encompass a range of critical metrics, similar to the framework we explored in our [previous post](https://digital.gov/2023/06/13/how-to-choose-the-right-metrics-for-your-intranet/). Here's a table that includes 10 benchmark and target examples: - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - -
Bordered table with horizontal stripes
Benchmark ExampleTarget ExampleDescription
1) 30% engagement rateIncrease to 50% within the next quarter.Measure the percentage of active users who interact with your intranet content and features.
2) 500,000 views per monthReach 750,000 views per month within the next quarter.Track the total number of pages viewed on your intranet within a specified timeframe.
3) 10 minutes per sessionExtend to 15 minutes per session within the next quarter.Determine the average time users spend on your intranet during a single visit.
4) 20% bounce rateReduce to 15% within the next quarter.Calculate the percentage of users who leave the intranet site after viewing only one page.
5) 50 new articles per monthIncrease to 75 articles per month within the next quarter.Monitor the creation of new content, such as articles, blogs, or updates.
6) 1,000 downloads per weekAchieve 1,500 downloads per week within the next quarter.Count the number of downloads for resources, guidelines, forms, and other documents.
7) 100 new threads per monthReach 150 new threads per month within the next quarter.Track user interactions within forums, including new threads, responses, and views.
8) 80% course completion rateIncrease to 90% within the next quarter.Measure the percentage of users who successfully complete online training courses.
9) 60% utilization rateAchieve 70% utilization rate within the next quarter.Determine the percentage of users who utilize the intranet's search function for information retrieval.
10) 200 attendees per webinarReach 250 attendees per webinar within the next quarter.Keep tabs on the number of users participating in virtual events or webinars.
- -Remember, these benchmarks and targets should evolve with your intranet's objectives and user needs. Regular monitoring allows you to make data-driven adjustments, ensuring that your intranet continues to align with your organization's goals. - -## Bringing it all together - -This list provides a comprehensive overview of eight **objectives**, and the **corresponding metrics**, **benchmark values**, and the **targeted improvements**—all working together to propel your intranet towards success. - -### Objectives - -#### 1) Enhance user engagement - -##### Metrics - -* Comments, likes, shares -* Participation in polls or surveys -* Downloads -* Completion of online training courses -* Forum participation -* Use of search box -* Attendance at virtual events or webinars - -##### Benchmarks - -* 30% engagement rate -* 1,000 downloads per week -* 80% course completion rate -* 100 new threads per month -* 60% utilization rate -* 200 attendees per webinar - -##### Targets - -* Increase engagement rate to 40% -* Achieve 1,200 downloads per week -* Attain 85% course completion rate -* Maintain 120 new threads per month -* Raise utilization rate to 65% -* Reach 250 attendees per webinar - -#### 2) Improve user experience - -##### Metrics - -* Session duration -* Pages per session -* Bounce rate - -##### Benchmarks - -* 10 minutes per session -* 20% bounce rate - -##### Targets - -* Extend session duration to 12 minutes -* Increase pages per session to 3.5 -* Reduce bounce rate to 15% - -#### 3) Facilitate access to services - -##### Metrics - -* Downloads of resources -* Completion of online training courses -* Usage of search functions - -##### Benchmarks - -* 500 downloads per week -* 70% utilization rate - -##### Targets - -* Achieve 600 downloads per week -* Reach a utilization rate of 75% - -#### 4) Encourage collaboration - -##### Metrics - -* Participation in polls or surveys -* Forum participation -* Attendance at virtual events or webinars - -##### Benchmarks - -* 100 new threads per month -* 200 attendees per webinar - -##### Targets - -* Maintain 120 new threads per month -* Increase webinar attendance to 250 attendees - -#### 5) Improve communication - -##### Metrics - -* Comments -* Likes -* Shares -* Attendance at virtual events or webinars - -##### Benchmarks - -* 50 likes -* 25 shares -* 100 attendees - -##### Targets - -* Maintain or increase interaction rates -* Boost webinar attendance by 20% - -#### 6) Promote transparency and accountability - -##### Metrics - -* Participation in polls or surveys -* Forum participation -* Comments -* Likes -* Shares - -##### Benchmarks - -* 30% participation rate in polls and surveys -* 80% forum participation rate - -##### Targets - -* Increase participation rate to 40% -* Achieve 85% forum participation rate - -#### 7) Support training and development - -##### Metrics - -* Completion of online training courses -* Attendance at virtual events or webinars - -##### Benchmarks - -* 85% course completion rate -* 200 attendees per webinar - -##### Targets - -* Attain a 90% course completion rate -* Increase webinar attendance to 250 attendees - -#### 8) Increase usage and adoption - -##### Metrics - -* Visitors -* Views -* Session duration -* Peak usage times - -##### Benchmarks - -* 10,000 monthly visitors -* 100,000 monthly views -* 12 minutes per session -* Identify peak usage times +--- -##### Targets +The image below was created using a stock photo. -* Achieve 12,000 monthly visitors -* Reach 120,000 monthly views -* Extend session duration to 15 minutes -* Optimize intranet activities during peak usage times +{{< img src="dashboard-templates-dmitry-kostrov-istock-getty-images-1145665438-comp" >}} -## Conclusion +The `alt text` has the description, as required for accessibility. Caption text [to describe what it is] isn't necessary. -Objectives define the broader mission, guiding the intranet's purpose. [Metrics offer continuous insight](https://digital.gov/2013/07/15/digital-metrics-for-federal-agencies/), revealing strengths and areas for improvement. Benchmarks establish the starting point, while targets set the course for progress. Not included in this discussion are the tactics you’ll employ to reach those targets. Having targets will also allow you to measure the success of your tactics. Together, they form an integrated strategy that ensures your intranet not only meets but exceeds expectations. This holistic approach propels your intranet towards its full potential, delivering value to your organization and its users. +Only the attribution goes in the `caption` field. If it were in the `credit` field, it would display like this: -As you navigate this journey, remember that intranet optimization is not a destination but an ongoing pursuit of excellence, where the alignment of these elements propels your intranet towards its full potential, delivering value to your organization and its users. +— _Dmitry Kostrov/iStock via Getty Images_ -{{< box >}} **Learn more with Digital.gov communities, guides, and resources:** +--- -In government, those with analytics as part of their duties are faced with a fast-paced, ever-changing environment. Technologies, strategies, and tools change regularly. The **Web Analytics and Optimization Community of Practice** (WAO CoP) aims to uncover best practices, case studies, tips, and tools for web analytics and optimization. Government employees and contractors with an official .gov or .mil email are eligible to [join the community](https://digital.gov/communities/web-analytics-and-optimization/). +The image below is from a collection with specific attribution requirements. -* [Digital.gov Guide: Web analytics playbook](https://digital.gov/guides/web-analytics-playbook/) -* [How to build an analytics strategy](https://digital.gov/resources/how-to-build-an-analytics-strategy/) +A short _description_ of it is in the `alt text`, but the _title_ of the artwork and _source_ are required to be in a caption line below the image (entered in the `caption` field). The attribution -- photog name and image ID -- are also required to be visible in a caption line, and is set in the `credit` field. -{{< /box >}} +{{< img src="screen-at-fda-by-doh-ho-suh-library-of-congress-photo-carol-m-highsmith" >}}