9a6cd9b Jan 4, 2017
@MikeMcQuaid @jonchang
59 lines (40 sloc) 5.09 KB

Anonymous Aggregate User Behaviour Analytics

Homebrew has begun gathering anonymous aggregate user behaviour analytics and reporting these to Google Analytics. You will be notified the first time you run brew update or install Homebrew.


Homebrew is provided free of charge and run entirely by volunteers in their spare time. As a result, we do not have the resources to do detailed user studies of Homebrew users to decide on how best to design future features and prioritise current work. Anonymous aggregate user analytics allow us to prioritise fixes and features based on how, where and when people use Homebrew. For example:

  • if a formula is widely used and is failing often it will enable us to prioritise fixing that formula over others.
  • collecting the OS version allows us to decide what versions of macOS to prioritise and support and identify build failures that occur only on single versions.


Homebrew's analytics record some shared information for every event:

Homebrew's analytics records the following different events:

  • a screenview hit type with the official Homebrew command you have run (with arguments stripped) e.g. brew list (not brew list foo or any external commands except bundle and services)
  • an event hit type with the install event category, the Homebrew formula from a non-private GitHub tap you have requested to install and any used options e.g. wget --with-pcre as the action and an event label e.g. macOS 10.12, non-/usr/local, CI to indicate the OS version, non-standard installation location and invocation as part of CI. This allows us to identify formulae that need fixed and where more easily.
  • an event hit type with the BuildError event category, the Homebrew formula that failed to install e.g. wget as the action and an event label e.g. macOS 10.12
  • an exception hit type with the exception event category, exception description of the exception name e.g. FormulaUnavailableError and whether the exception was fatal e.g. 1

You can also view all the information that is sent by Homebrew's analytics by setting HOMEBREW_ANALYTICS_DEBUG=1 in your environment. Please note this will also stop any analytics being sent.

It is impossible for the Homebrew developers to match any particular event to any particular user, even if we had access to the Homebrew analytics user ID (which we do not). An example of the most user-specific information we can see from Google Analytics:

Aggregate user analytics

As far as we can tell it would be impossible for Google to match the randomly generated Homebrew-only analytics user ID to any other Google Analytics user ID. If Google turned evil the only thing they could do would be to lie about anonymising IP addresses and attempt to match users based on IP addresses.


Homebrew's analytics are sent throughout Homebrew's execution to Google Analytics over HTTPS.


Homebrew's analytics are accessible to Homebrew's current maintainers. Contact @mikemcquaid if you are a maintainer and need access.


The code is viewable in analytics.rb and They are done in a separate background process and fail fast to avoid delaying any execution. They will fail immediately and silently if you have no network connection.

Opting out

Homebrew analytics helps us maintainers and leaving it on is appreciated. However, if you want to opt out of Homebrew's analytics, you can set this variable in your environment:


Alternatively, this will prevent analytics from ever being sent:

brew analytics off