diff --git a/pom.xml b/pom.xml
index ba77363..44ca52d 100644
--- a/pom.xml
+++ b/pom.xml
@@ -6,7 +6,7 @@
 
     <groupId>com.uid2</groupId>
     <artifactId>uid2-optout</artifactId>
-    <version>2.9.12-f5c0715ae6</version>
+    <version>2.10.0</version>
 
     <name>uid2-optout</name>
     <url>https://github.com/IABTechLab/uid2-optout</url>
diff --git a/version.json b/version.json
index 892099c..5cded0e 100644
--- a/version.json
+++ b/version.json
@@ -1 +1 @@
-{ "$schema": "https://raw.githubusercontent.com/dotnet/Nerdbank.GitVersioning/master/src/NerdBank.GitVersioning/version.schema.json", "version": "2.9", "publicReleaseRefSpec": [ "^refs/heads/master$", "^refs/heads/v\\d+(?:\\.\\d+)?$" ], "cloudBuild": { "setVersionVariables": true, "buildNumber": { "enabled": true, "includeCommitId": { "when": "always" } } } }
+{ "$schema": "https://raw.githubusercontent.com/dotnet/Nerdbank.GitVersioning/master/src/NerdBank.GitVersioning/version.schema.json", "version": "2.10", "publicReleaseRefSpec": [ "^refs/heads/master$", "^refs/heads/v\\d+(?:\\.\\d+)?$" ], "cloudBuild": { "setVersionVariables": true, "buildNumber": { "enabled": true, "includeCommitId": { "when": "always" } } } }