diff --git a/Makefile b/Makefile
index ef91271f..ff5cf2cc 100644
--- a/Makefile
+++ b/Makefile
@@ -1,3 +1,15 @@
+COMMAND_PATH="/usr/local/bin/publish"
+
+# target: install   - Build and install the "publish" command line tool. Default target.
 install:
 	swift build -c release
-	install .build/release/publish-cli /usr/local/bin/publish
+	install .build/release/publish-cli $(COMMAND_PATH)
+
+# target: uninstall - Remove the "publish" command line tool.
+uninstall:
+	rm -f $(COMMAND_PATH)
+
+# target: help      - Display callable targets.
+help:
+	@echo "Callable targets:"
+	@egrep "^# target: " [Mm]akefile | sed -e "s/#[[:space:]]target:[[:space:]]/   /g"