diff --git a/db/seeds.rb b/db/seeds.rb
index 4fbd6ed..d161ab0 100644
--- a/db/seeds.rb
+++ b/db/seeds.rb
@@ -1,9 +1,22 @@
 # This file should ensure the existence of records required to run the application in every environment (production,
 # development, test). The code here should be idempotent so that it can be executed at any point in every environment.
 # The data can then be loaded with the bin/rails db:seed command (or created alongside the database with db:setup).
-#
-# Example:
-#
-#   ["Action", "Comedy", "Drama", "Horror"].each do |genre_name|
-#     MovieGenre.find_or_create_by!(name: genre_name)
-#   end
+
+if Rails.env.development?
+  puts "Seeding base users..."
+
+  roles = User.roles.keys
+
+  roles.each do |role|
+    email = "#{role}@zenrunner.com"
+
+    User.find_or_create_by!(email: email) do |user|
+      user.name = "#{role.capitalize} User"
+      user.password = "password123"
+      user.password_confirmation = "password123"
+      user.role = role
+    end
+  end
+
+  puts "Users seeded successfully!"
+end
diff --git a/setup_db.sh b/setup_db.sh
new file mode 100755
index 0000000..4332cf6
--- /dev/null
+++ b/setup_db.sh
@@ -0,0 +1,9 @@
+#!/usr/bin/env bash
+
+set -e
+
+echo "Setting up the database using Docker..."
+
+bundle exec rails db:create db:migrate db:seed
+
+echo "Database setup complete!"