Intro: Bank Marketing Analysis with ML methodologies.
The data sample is from direct marketing campaigns of a Portuguese banking institution. According to this sample, among all contacted people, only 11% of them subscribed the deposit.
| Model | AUC Score | Accuracy |
|---|---|---|
| Logistic Regression | 0.8928 | 83.2484% |
| Decision Tree | 0.8712 | 90.2458% |
| Support Vector Machine | 0.8924 | 90.2126% |
| Random Forest | 0.8941 | 90.1351% |
| Neural Network | 0.7111 | 88.7068% |
With this dataset, SVM-LinearSVC works the best.