diff --git a/CHANGELOG.md b/CHANGELOG.md
index 5b64c83ce4..f0c0402e34 100644
--- a/CHANGELOG.md
+++ b/CHANGELOG.md
@@ -98,6 +98,8 @@ Adding a new version? You'll need three changes:
 - Get rid of deprecation warning in logs for unsupported label `global: true` for `KongPlugin`,
   it'll be treated as any other label without a special meaning.
   [#4737](https://github.com/Kong/kubernetes-ingress-controller/pull/4737)
+- Telemetry now reports the router flavor.
+  [#4762](https://github.com/Kong/kubernetes-ingress-controller/pull/4762)
 
 ## 2.12.0
 
diff --git a/internal/manager/telemetry/reports.go b/internal/manager/telemetry/reports.go
index 60a1e7ec89..62a2dd6cb4 100644
--- a/internal/manager/telemetry/reports.go
+++ b/internal/manager/telemetry/reports.go
@@ -78,11 +78,17 @@ func SetupAnonymousReports(
 	if !ok {
 		return nil, fmt.Errorf("malformed database configuration found in Kong client root")
 	}
+	routerFlavor, ok := cfg["router_flavor"].(string)
+	if !ok {
+		// version to old to use router flavor, de facto traditional
+		routerFlavor = "traditional"
+	}
 
 	fixedPayload := Payload{
 		"v":  metadata.Release,
 		"kv": kongVersion,
 		"db": kongDB,
+		"r":  routerFlavor,
 		"id": instanceIDProvider.GetID(), // universal unique identifier for this system
 	}