I have a website for a small local business. What can I do to my SEO to improve traffic and optimise interaction with the landing page. Please list in details the top 10 steps I should do (include google settings as well as suggestions for the code (frontend and backend).
Here are the top 10 steps to improve your website's SEO and optimize the landing page:

1: Conduct keyword research: Identify the keywords related to your business and use them in your content and meta tags.

2: Optimize the title tag and meta description: Make sure your title tag accurately reflects the content of your page and the meta description provides a clear and concise summary.

3: Improve website loading speed: A slow website can hurt your search engine rankings and drive visitors away. Use tools such as GTmetrix and Google PageSpeed Insights to identify areas for improvement.

4: Mobile optimization: Make sure your website is mobile-friendly, as the majority of users access websites on their mobile devices.

5: Use header tags: Use H1 for the main title, H2 for subheadings, and H3 for sub-subheadings to organize your content and make it easier to read.

6: Add internal links: Linking to other pages within your site can help visitors find additional information and improve your website's overall usability.

7: Utilize alt tags: Use descriptive alt tags for images to improve accessibility and give search engines more information about the content on your site.

8: Implement schema markup: Schema markup helps search engines understand the content on your site and can improve your website's visibility in the search results.

9: Use Google Search Console: This free tool from Google can help you monitor your website's visibility and performance in the search results.

10: Create high-quality content: Regularly updating your website with relevant, informative, and engaging content can help you rank higher in the search results and attract more visitors.
Please expand on point 8. What is schema markup?