I currently have an up-and-coming technology that can produce beef ethically through an advanced process in the lab. Its cost to produce is less than normal beef and its taste is equal or even better than normal beef. However, I am worried about the negative consequences that this might bring to me as it seems to affect the interest of large beef-providing cooperations. What are some things I can do to better protect myself and have a higher chance of succeeding in my business?
There are several things which you can try doing to protect yourself.
1. Increase your public awareness of your product quickly.  This could include reaching out to several influencers, large-scale advertisements , and reporters.
2. You can invest in a strong and experienced legal team.
3. You can mark up your prices so that your product has a similar cost to traditional beef sources initially.
4. Be devoted to your cause.  Don't let other companies buy you out or pay you to stop selling your product.
Thank you. If I were to mark up my prices to keep a similar cost to traditional sources, what kind of strategy would you suggest implementing to subsequently lower prices over time?
There are several strategies you can implement to lower prices over time:

Economies of scale: As you grow your business and produce more of your product, the cost per unit should decrease. You can pass these cost savings on to your customers by gradually reducing the price of your product.

Improved production processes: You can continue to invest in research and development to find new, more efficient ways of producing your product. These improvements can lead to lower production costs, which you can pass on to your customers through lower prices.

Increased competition: As more companies enter the market, competition will increase, and prices will likely come down. You can use this to your advantage by continuing to innovate and differentiate your product from the competition.

Consumer education: Educating consumers about the benefits of your product, including its sustainability and ethical production process, can increase demand, which will give you more bargaining power with suppliers and enable you to negotiate lower prices for the raw materials and other inputs you need to produce your product.

Remember, it's important to balance your goal of lowering prices with maintaining the quality of your product and your business's financial stability. Gradually reducing prices over time will give you time to adjust and ensure that your business remains profitable.