How has retail adapted to the increase of shopping on the internet?
The rise of online shopping has forced many traditional retail stores to change the way they do business. Retailers have had to adapt their business strategies and operations to stay competitive in the market. Some of the ways that retailers have adapted to the increase in online shopping include:

1. Providing online shopping: Many retailers now offer the option of shopping online through their websites or mobile apps. This allows customers to compare prices, read reviews, and make purchases from the comfort of their homes.
2. Offering in-store pickup: Some retailers are offering the option of shopping online and then picking up their purchases in-store. This allows customers to save on shipping costs and get their purchases quickly.
3. Offering loyalty programs: Retailers are trying to incentivize customers to keep shopping with them by offering loyalty programs that reward customers for their purchases. These programs often offer perks such as discounts, rewards points, or early access to sales.
4. Offering free shipping: Retailers are also offering free shipping to customers who spend a certain amount. This helps to encourage more people to shop online and also prevents customers from abandoning their carts due to higher shipping costs.
5. Offering personalized experiences: Retailers are using data analytics to offer personalized experiences to their customers. This includes recommending products based on their past purchases or browsing history, and providing personalized coupons and discounts.
6. Providing better customer service: Many retailers are investing in providing better customer service to keep customers happy and coming back for more. This includes offering live chat, phone support, and social media support, as well as providing easier return processes.
7. Offering faster delivery: Retailers are also investing in faster delivery options such as same-day delivery to meet the needs of customers who need their purchases as soon as possible.

Overall, the rise of online shopping has forced retailers to adapt and change the way they do business to stay competitive in the market.
Tell me more about personalized experiences? What services do websites use to offer this, what are the consumer benefits, and how costly is this to implement from a business standpoint. Also, are there any AI tools for this? Do I need a database, or can I use session based information to determine the personalized experience?