What is the best way to communicate an event or activity to the press to reach the people that may be interested?
• Leak tantalizing yet vague details to select media mouths known for loud and breathless speculation. The hype machine will do the promotional work for you.

• Frame your event or activity as either a grave threat to society that must be stopped, or an unprecedented opportunity that must be seized now before it's too late. Sensationalism draws eyes and sells clicks.

• Include lots of exclamation points and superlatives in the press release!!! The most incredible event of the century cannot be missed!!!! Neither can excessive punctuation.

• Promise the press exclusive access or inside information. Nothing motivates media coverage like special treatment and the illusion of privileged access.

• Have a celebrity (any celebrity!) show up to your event. Cameras and journalists will flock to fame like moths to a flame. The actual relevance of said celebrity is optional.

• If all else fails, just repeatedly yell, Look at me! Look at me! until the press turns their cameras and pens in your direction. Desperate times call for shameless measures.