diff --git a/Dockerfile b/Dockerfile
index de5553f..b9420a2 100644
--- a/Dockerfile
+++ b/Dockerfile
@@ -9,4 +9,4 @@ RUN apt-get update && apt-get upgrade -y && apt-get install -y git
 COPY Pipfile* /
 RUN pipenv install
 
-ENTRYPOINT ["pipenv", "run", "app"]
+ENTRYPOINT ["pipenv", "run", "my_app"]
diff --git a/Makefile b/Makefile
index c1348f9..fa0a50f 100644
--- a/Makefile
+++ b/Makefile
@@ -13,7 +13,7 @@ update: install ## Update all Python dependencies
 ### Test commands ###
 
 test: ## Run tests and print a coverage report
-	pipenv run coverage run --source=app -m pytest -vv
+	pipenv run coverage run --source=my_app -m pytest -vv
 	pipenv run coverage report -m
 
 coveralls: test
@@ -24,13 +24,13 @@ coveralls: test
 lint: bandit black mypy pylama safety ## Run linting, code quality, and safety checks
 
 bandit:
-	pipenv run bandit -r app
+	pipenv run bandit -r my_app
 
 black:
 	pipenv run black --check --diff .
 
 mypy:
-	pipenv run mypy app
+	pipenv run mypy my_app
 
 pylama:
 	pipenv run pylama --options setup.cfg
diff --git a/Pipfile b/Pipfile
index 3cba513..66b2156 100644
--- a/Pipfile
+++ b/Pipfile
@@ -15,9 +15,10 @@ coveralls = "*"
 mypy = "*"
 pylama = {extras = ["all"], version = "*"}
 pytest = "*"
+pyflakes = "==2.4.0"
 
 [requires]
 python_version = "3.10"
 
 [scripts]
-app = "python -c \"from app.cli import main; main()\""
+my_app = "python -c \"from my_app.cli import main; main()\""
diff --git a/README.md b/README.md
index 721dc37..00cfdbc 100644
--- a/README.md
+++ b/README.md
@@ -4,7 +4,7 @@ A template repository for creating Python CLI applications.
 
 ## App setup (delete this section and above after initial application setup)
 
-1. Rename "app" to the desired app name across the repo. (May be helpful to do a project-wide find-and-replace).
+1. Rename "my_app" to the desired app name across the repo. (May be helpful to do a project-wide find-and-replace).
 2. Update Python version if needed.
 3. Install all dependencies with `make install`  to create initial Pipfile.lock with latest dependency versions.
 4. Add initial app description to README and update initial required ENV variable documentation as needed.
@@ -20,7 +20,7 @@ A template repository for creating Python CLI applications.
    - Create an alert for the prod environment only, with notifications sent to the appropriate team(s).
    - If *not* using Sentry, delete Sentry configuration from config.py and test_config.py, and remove sentry_sdk from project dependencies.
 
-# app
+# my_app
 
 Description of the app
 
@@ -30,7 +30,7 @@ Description of the app
 - To update dependencies: `make update`
 - To run unit tests: `make test`
 - To lint the repo: `make lint`
-- To run the app: `pipenv run app --help`
+- To run the app: `pipenv run my_app --help`
 
 ## Required ENV
 
diff --git a/app/__init__.py b/app/__init__.py
deleted file mode 100644
index d2a0a87..0000000
--- a/app/__init__.py
+++ /dev/null
@@ -1 +0,0 @@
-"""app package."""
diff --git a/my_app/__init__.py b/my_app/__init__.py
new file mode 100644
index 0000000..470cdfb
--- /dev/null
+++ b/my_app/__init__.py
@@ -0,0 +1 @@
+"""my_app package."""
diff --git a/app/cli.py b/my_app/cli.py
similarity index 91%
rename from app/cli.py
rename to my_app/cli.py
index 1d06d48..55e54a5 100644
--- a/app/cli.py
+++ b/my_app/cli.py
@@ -4,7 +4,7 @@
 
 import click
 
-from app.config import configure_logger, configure_sentry
+from my_app.config import configure_logger, configure_sentry
 
 logger = logging.getLogger(__name__)
 
diff --git a/app/config.py b/my_app/config.py
similarity index 94%
rename from app/config.py
rename to my_app/config.py
index 61bec1d..533df61 100644
--- a/app/config.py
+++ b/my_app/config.py
@@ -12,7 +12,7 @@ def configure_logger(logger: logging.Logger, verbose: bool) -> str:
         )
         logger.setLevel(logging.DEBUG)
         for handler in logging.root.handlers:
-            handler.addFilter(logging.Filter("app"))
+            handler.addFilter(logging.Filter("my_app"))
     else:
         logging.basicConfig(
             format="%(asctime)s %(levelname)s %(name)s.%(funcName)s(): %(message)s"
diff --git a/setup.cfg b/setup.cfg
index 1a2a98f..cc8b645 100644
--- a/setup.cfg
+++ b/setup.cfg
@@ -11,6 +11,12 @@ ignore = C0114,C0116,D100,D103,W0012
 linters = eradicate,isort,mccabe,pycodestyle,pydocstyle,pyflakes,pylint
 max_line_length = 90
 
+[pylama:isort]
+profile = black
+
+[pylama:pydocstyle]
+convention = pep257
+
 [tool:pytest]
 log_level = DEBUG
 
diff --git a/tests/test_cli.py b/tests/test_cli.py
index 6c40eed..9975759 100644
--- a/tests/test_cli.py
+++ b/tests/test_cli.py
@@ -1,4 +1,4 @@
-from app.cli import main
+from my_app.cli import main
 
 
 def test_cli_no_options(caplog, runner):
diff --git a/tests/test_config.py b/tests/test_config.py
index 8de42cb..69f28d1 100644
--- a/tests/test_config.py
+++ b/tests/test_config.py
@@ -1,6 +1,6 @@
 import logging
 
-from app.config import configure_logger, configure_sentry
+from my_app.config import configure_logger, configure_sentry
 
 
 def test_configure_logger_not_verbose():