EDA_personal_project

Cardio Good Fitness Case Study - Descriptive Statistics.

• The market research team at AdRight is assigned the task to identify the profile of the typical customer for each treadmill product offered by CardioGood Fitness.

• The market research team decides to investigate whether there are differences across the product lines with respect to customer characteristics.

• The team decides to collect data on individuals who purchased a treadmill at a CardioGoodFitness retail store during the prior three months.

• The data are stored in the CardioGoodFitness.csv file.

• The team identifies the following customer variables to study:

• Product purchased, TM195, TM498, or TM798

• Gender

• Age, in years

• Education, in years

• Relationship status, single or partnered

• Annual household income

• Average number of times the customer plans to use the treadmill each week

• Average number of miles the customer expects to walk/run each week.

• And self-rated fitness on an 1-to-5 scale, where 1 is poor shape and 5 is excellent shape.

• Perform descriptive analytics to create a customer profile for each CardioGood Fitness treadmill product line.