This is the starter package for Merchello 2.7.0 called FastTrack. You can read how FastTrack is made via the FastTrack to Merchello document below which was from our training course a year or so back.
You MUST install Merchello 2.7.0 before you install this package. If you install this package first, it will fail.
Once installed, if you cannot see the products on the home page locally (Or on server), then check file permissions for the website folder. I've seen this a few times and it always ended up being a permissions issue. (On windows locally, try giving IUSR modify permissions and see if that works).