diff --git a/CHANGELOG.md b/CHANGELOG.md
index ac08ed9..9fe5a8f 100644
--- a/CHANGELOG.md
+++ b/CHANGELOG.md
@@ -5,7 +5,12 @@ All notable changes to this project will be documented in this file.
 The format is based on [Keep a Changelog](https://keepachangelog.com/en/1.0.0/),
 and this project adheres to [Semantic Versioning](https://semver.org/spec/v2.0.0.html).
 
-<!-- ## [Unreleased] -->
+## [Unreleased]
+
+### Changed
+- `#[serde(...)]` attributes are now allowed even when not deriving
+  `De/Serialize` with `#[derive_where(...)]`.
+
 ## [1.5.0] - 2025-06-08
 
 ### Added
diff --git a/src/attr/item.rs b/src/attr/item.rs
index e304d50..adea6e5 100644
--- a/src/attr/item.rs
+++ b/src/attr/item.rs
@@ -96,18 +96,6 @@ impl ItemAttr {
 			return Err(Error::none(span));
 		}
 
-		// Check for `#[serde(...)]` attributes without `De/Serialize`.
-		#[cfg(feature = "serde")]
-		if !self_.derive_wheres.iter().any(|derive_where| {
-			derive_where.contains(Trait::Deserialize) | derive_where.contains(Trait::Serialize)
-		}) {
-			for attr in attrs {
-				if attr.path().is_ident("serde") {
-					return Err(Error::serde_without_serde(attr.span()));
-				}
-			}
-		}
-
 		// Merge `DeriveWhere`s with the same bounds.
 		self_
 			.derive_wheres
diff --git a/src/error.rs b/src/error.rs
index d531f0c..6c89095 100644
--- a/src/error.rs
+++ b/src/error.rs
@@ -301,12 +301,6 @@ impl Error {
 		syn::Error::new(skip_clone, "Cannot skip `Clone` while deriving `Copy`")
 	}
 
-	/// Unsupported `serde(...)` without deriving `De/Serialize`.
-	#[cfg(feature = "serde")]
-	pub fn serde_without_serde(serde: Span) -> syn::Error {
-		syn::Error::new(serde, "Found unused `#[serde(...)]`")
-	}
-
 	/// Conflicting `serde(bound ...)` when deriving `De/Serialize`.
 	#[cfg(feature = "serde")]
 	pub fn serde_bound(serde: Span) -> syn::Error {
diff --git a/tests/ui/serde/serde.rs b/tests/ui/serde/serde.rs
index 0548985..ea719c6 100644
--- a/tests/ui/serde/serde.rs
+++ b/tests/ui/serde/serde.rs
@@ -4,7 +4,7 @@ use derive_where::derive_where;
 
 #[derive_where(Clone)]
 #[serde(crate = "serde_")]
-struct InvalidSerde<T>(PhantomData<T>);
+struct ValidSerde<T>(PhantomData<T>);
 
 #[derive_where(Deserialize)]
 #[serde(bound = "")]
diff --git a/tests/ui/serde/serde.stderr b/tests/ui/serde/serde.stderr
index 70e8be4..8e16051 100644
--- a/tests/ui/serde/serde.stderr
+++ b/tests/ui/serde/serde.stderr
@@ -1,9 +1,3 @@
-error: Found unused `#[serde(...)]`
- --> tests/ui/serde/serde.rs:6:1
-  |
-6 | #[serde(crate = "serde_")]
-  | ^^^^^^^^^^^^^^^^^^^^^^^^^^
-
 error: Found conflicting `#[serde(bound ...)]`
   --> tests/ui/serde/serde.rs:10:9
    |