diff --git a/app/src/common/shared/org/mozilla/vrbrowser/VRBrowserActivity.java b/app/src/common/shared/org/mozilla/vrbrowser/VRBrowserActivity.java
index 40a533fa3..649305129 100644
--- a/app/src/common/shared/org/mozilla/vrbrowser/VRBrowserActivity.java
+++ b/app/src/common/shared/org/mozilla/vrbrowser/VRBrowserActivity.java
@@ -41,6 +41,7 @@
 import androidx.lifecycle.ViewModelStore;
 import androidx.lifecycle.ViewModelStoreOwner;
 
+import org.json.JSONObject;
 import org.mozilla.geckoview.GeckoRuntime;
 import org.mozilla.geckoview.GeckoSession;
 import org.mozilla.geckoview.GeckoVRManager;
@@ -80,6 +81,7 @@
 import org.mozilla.vrbrowser.utils.DeviceType;
 import org.mozilla.vrbrowser.utils.LocaleUtils;
 import org.mozilla.vrbrowser.utils.ServoUtils;
+import org.mozilla.vrbrowser.utils.StringUtils;
 import org.mozilla.vrbrowser.utils.SystemUtils;
 
 import java.io.File;
@@ -1087,6 +1089,25 @@ private void handlePoorPerformance() {
         });
     }
 
+    @Keep
+    @SuppressWarnings("unused")
+    private void onAppLink(String aJSON) {
+        runOnUiThread(() -> {
+            try {
+                JSONObject object = new JSONObject(aJSON);
+                String uri = object.optString("url");
+                Session session = SessionStore.get().getActiveSession();
+                if (!StringUtils.isEmpty(uri) && session != null) {
+                    session.loadUri(uri);
+                }
+
+            } catch (Exception ex) {
+                Log.e(LOGTAG, "Error parsing app link JSON: " + ex.toString());
+            }
+
+        });
+    }
+
     private SurfaceTexture createSurfaceTexture() {
         int[] ids = new int[1];
         GLES20.glGenTextures(1, ids, 0);
diff --git a/app/src/main/cpp/VRBrowser.cpp b/app/src/main/cpp/VRBrowser.cpp
index 296c8f320..660c531d9 100644
--- a/app/src/main/cpp/VRBrowser.cpp
+++ b/app/src/main/cpp/VRBrowser.cpp
@@ -52,6 +52,8 @@ const char* kHaltActivity = "haltActivity";
 const char* kHaltActivitySignature = "(I)V";
 const char* kHandlePoorPerformance = "handlePoorPerformance";
 const char* kHandlePoorPerformanceSignature = "()V";
+const char* kOnAppLink = "onAppLink";
+const char* kOnAppLinkSignature = "(Ljava/lang/String;)V";
 
 JNIEnv* sEnv = nullptr;
 jclass sBrowserClass = nullptr;
@@ -77,6 +79,7 @@ jmethodID sAreLayersEnabled = nullptr;
 jmethodID sSetDeviceType = nullptr;
 jmethodID sHaltActivity = nullptr;
 jmethodID sHandlePoorPerformance = nullptr;
+jmethodID sOnAppLink = nullptr;
 }
 
 namespace crow {
@@ -117,6 +120,7 @@ VRBrowser::InitializeJava(JNIEnv* aEnv, jobject aActivity) {
   sSetDeviceType = FindJNIMethodID(sEnv, sBrowserClass, kSetDeviceType, kSetDeviceTypeSignature);
   sHaltActivity = FindJNIMethodID(sEnv, sBrowserClass, kHaltActivity, kHaltActivitySignature);
   sHandlePoorPerformance = FindJNIMethodID(sEnv, sBrowserClass, kHandlePoorPerformance, kHandlePoorPerformanceSignature);
+  sOnAppLink = FindJNIMethodID(sEnv, sBrowserClass, kOnAppLink, kOnAppLinkSignature);
 }
 
 void
@@ -151,6 +155,7 @@ VRBrowser::ShutdownJava() {
   sAreLayersEnabled = nullptr;
   sSetDeviceType = nullptr;
   sHaltActivity = nullptr;
+    sOnAppLink = nullptr;
   sEnv = nullptr;
 }
 
@@ -339,4 +344,13 @@ VRBrowser::HandlePoorPerformance() {
   CheckJNIException(sEnv, __FUNCTION__);
 }
 
+void
+VRBrowser::OnAppLink(const std::string& aJSON) {
+  if (!ValidateMethodID(sEnv, sActivity, sOnAppLink, __FUNCTION__)) { return; }
+  jstring json = sEnv->NewStringUTF(aJSON.c_str());
+  sEnv->CallVoidMethod(sActivity, sOnAppLink, json);
+  sEnv->DeleteLocalRef(json);
+  CheckJNIException(sEnv, __FUNCTION__);
+}
+
 } // namespace crow
diff --git a/app/src/main/cpp/VRBrowser.h b/app/src/main/cpp/VRBrowser.h
index d45fc1021..2d2dc5f34 100644
--- a/app/src/main/cpp/VRBrowser.h
+++ b/app/src/main/cpp/VRBrowser.h
@@ -39,6 +39,7 @@ bool AreLayersEnabled();
 void SetDeviceType(const jint aType);
 void HaltActivity(const jint aReason);
 void HandlePoorPerformance();
+void OnAppLink(const std::string& aJSON);
 } // namespace VRBrowser;
 
 } // namespace crow
diff --git a/app/src/oculusvr/cpp/DeviceDelegateOculusVR.cpp b/app/src/oculusvr/cpp/DeviceDelegateOculusVR.cpp
index 30a615a97..2b82dd7d8 100644
--- a/app/src/oculusvr/cpp/DeviceDelegateOculusVR.cpp
+++ b/app/src/oculusvr/cpp/DeviceDelegateOculusVR.cpp
@@ -777,10 +777,6 @@ DeviceDelegateOculusVR::SetCPULevel(const device::CPULevel aLevel) {
 
 void
 DeviceDelegateOculusVR::ProcessEvents() {
-  if (m.applicationEntitled) {
-    return;
-  }
-
   ovrMessageHandle message;
   while ((message = ovr_PopMessage()) != nullptr) {
     switch (ovr_Message_GetType(message)) {
@@ -812,6 +808,14 @@ DeviceDelegateOculusVR::ProcessEvents() {
           m.applicationEntitled = true;
         }
         break;
+      case ovrMessage_Notification_ApplicationLifecycle_LaunchIntentChanged: {
+        auto details = ovr_ApplicationLifecycle_GetLaunchDetails();
+        const char *msg = ovr_LaunchDetails_GetDeeplinkMessage(details);
+        if (msg) {
+          VRBrowser::OnAppLink(msg);
+        }
+        break;
+      }
       default:
         break;
     }