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commit 28d5cdbd8e080326008d02154a05035177e63030 1 parent 2954811
Nicolas Garfinkiel nicolasgarfinkiel authored

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  1. +11 13 guidelines/guidelines.md
24 guidelines/guidelines.md
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1   -# NANCY LOGO GUIDELINES
2   -
3   -## OVERVIEW
  1 +## OVERVIEW
4 2
5 3 This document defines the basic guidelines on how Nancy logo should be presented. That is, given a certain context, this document outlines which of the different logo variants should be used.
6 4
7   -The purpose of this is to guide the end user of the logos through their usage, to obtain the best looks out of them, and as well to ensure and preserve Nancys image and aesthetics.
  5 +The purpose of this is to guide the end user of the logos through their usage, to obtain the best looks out of them, and as well to ensure and preserve Nancy's image and aesthetics.
8 6
9   -Nancys logo was designed with these goals in mind:
  7 +Nancy's logo was designed with these goals in mind:
10 8
11 9 - Simple and elegant
12 10 - Strong personality with a feminine touch
@@ -15,33 +13,33 @@ Nancy
15 13 - Should vary in style depending on the context (see below)
16 14 - Should scale well up and down
17 15
18   -Following those lines, Nancy�s logo design is made of a silhouette portraying a woman�s profile against a negative space, plus a sleek, capitalized, sharp cornered font type to balance the curves from the silhouette. Combined, they inspire simplicity, sophistication, elegance and harmony.
  16 +Following those lines, Nancy's logo design is made of a silhouette portraying a woman's profile against a negative space, plus a sleek, capitalized, sharp cornered font type to balance the curves from the silhouette. Combined, they inspire simplicity, sophistication, elegance and harmony.
19 17
20 18 ## VARIANTS
21 19
22 20 The logo may be presented in any of these variants:
23 21
24   -- Silhouette only:
  22 +__Silhouette only:__
25 23
26 24 ![Alt](https://github.com/nicolasgarfinkiel/Nancy.Portfolio/raw/master/guidelines/nancy-logotype-bf-tb.png)
27 25
28   -- Silhouette + type (horizontal):
  26 +__Silhouette + type (horizontal):__
29 27
30 28 ![Alt](https://github.com/nicolasgarfinkiel/Nancy.Portfolio/raw/master/guidelines/nancy-horizontal-bf-tb.png)
31 29
32   -- Silhouette + type framed (horizontal):
  30 +__Silhouette + type framed (horizontal):__
33 31
34 32 ![Alt](https://github.com/nicolasgarfinkiel/Nancy.Portfolio/raw/master/guidelines/nancy-horizontal-framed-wf-bb.png)
35 33
36   -- Silhouette + type (vertical):
  34 +__Silhouette + type (vertical):__
37 35
38 36 ![Alt](https://github.com/nicolasgarfinkiel/Nancy.Portfolio/raw/master/guidelines/nancy-vertical-bf-tb.png)
39 37
40   -- Silhouette + type framed (vertical):
  38 +__Silhouette + type framed (vertical):__
41 39
42 40 ![Alt](https://github.com/nicolasgarfinkiel/Nancy.Portfolio/raw/master/guidelines/nancy-vertical-framed-wf-bb.png)
43 41
44   -- Framed silhouette + unframed type (horizontal):
  42 +__Framed silhouette + unframed type (horizontal):__
45 43
46 44 ![Alt](https://github.com/nicolasgarfinkiel/Nancy.Portfolio/raw/master/guidelines/nancy-logotype-in-square-with-type-bf-tb.png)
47 45
@@ -50,7 +48,7 @@ The logo may be presented in any of these variants:
50 48 Note that no color has been used for it. That is intentional. By default, the logo variants have no color in them. In addition to the variants shown above, each of them may be used inverted (e.g.: black over white can become white over black and vice versa).
51 49
52 50
53   -If the use of colors is required given a certain graphical need, you should ask advice to Nancys team before doing so.
  51 +If the use of colors is required given a certain graphical need, you should ask advice to Nancy's team before doing so.
54 52
55 53 ## SIZING
56 54

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