Personalization for Shopify
Increase your conversion rate and average order value by delivering your customers personalized product recommendations throughout their shopping journey.
Nosto allows you to deliver every customer a personalized shopping experience through recommendations based on their unique user behavior - increasing conversion, average order value and customer retention as a result.
How it works
The app automatically adds product recommendation elements to the store when installed. Empty
div placeholder elements. These elements will appear on the home page, product pages, category pages, search result pages, the shopping cart page and the order confirmation page. These elements are automatically populated with product recommendations from your store.
This is possible by mining data from the store when the user visits the pages. For example, when the user is browsing a product page, the product information sent to Nosto, that in turn delivers product recommendations based on that product to the store and displays them to the user.
The more users that are visiting the site, and the more page views they create, the better and more accurate the recommendations become.
In addition to the recommendation elements and the real-time data gathering, the app also includes features for keeping the product information up to date and keeping track of orders in the store.
Every time a product is updated in the store, e.g. the price is changed, the information is sent to Nosto over an API. This will sync the data across all the users visiting the store that will see up to date recommendations.
All orders that are placed in the store are also sent to Nosto. This is done to keep track of the orders that were a direct result of the product recommendations, i.e. when a user clicks a product in the recommendation, adds it to the shopping cart and places the order.
All you need to take Nosto into use in your store is to install the app and create a Nosto account for your store. This is as easy as clicking a button, so read on.