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For multi-channel retailers tying the brick-and-mortar stores into Nosto's personalization solution allows retailers to collect all data into one. This information will then be merged with Nosto data across other sources, impacting product relationships and real-time statistics across the board. Retailers who have unified their data, can also start matching customers across different channels, and personalize every aspect of their shopping journey.
Read more about the commercial benefits of Mobile Application support here: https://www.nosto.com/products/in-store-personalization/