diff --git a/setup/web_ir_actions_act_window_message/odoo/__init__.py b/setup/web_ir_actions_act_window_message/odoo/__init__.py
new file mode 100644
index 000000000000..de40ea7ca058
--- /dev/null
+++ b/setup/web_ir_actions_act_window_message/odoo/__init__.py
@@ -0,0 +1 @@
+__import__('pkg_resources').declare_namespace(__name__)
diff --git a/setup/web_ir_actions_act_window_message/odoo/addons/__init__.py b/setup/web_ir_actions_act_window_message/odoo/addons/__init__.py
new file mode 100644
index 000000000000..de40ea7ca058
--- /dev/null
+++ b/setup/web_ir_actions_act_window_message/odoo/addons/__init__.py
@@ -0,0 +1 @@
+__import__('pkg_resources').declare_namespace(__name__)
diff --git a/setup/web_ir_actions_act_window_message/odoo/addons/web_ir_actions_act_window_message b/setup/web_ir_actions_act_window_message/odoo/addons/web_ir_actions_act_window_message
new file mode 120000
index 000000000000..9ba0c510a7aa
--- /dev/null
+++ b/setup/web_ir_actions_act_window_message/odoo/addons/web_ir_actions_act_window_message
@@ -0,0 +1 @@
+../../../../web_ir_actions_act_window_message
\ No newline at end of file
diff --git a/setup/web_ir_actions_act_window_message/setup.py b/setup/web_ir_actions_act_window_message/setup.py
new file mode 100644
index 000000000000..28c57bb64031
--- /dev/null
+++ b/setup/web_ir_actions_act_window_message/setup.py
@@ -0,0 +1,6 @@
+import setuptools
+
+setuptools.setup(
+    setup_requires=['setuptools-odoo'],
+    odoo_addon=True,
+)
diff --git a/web_ir_actions_act_window_message/README.rst b/web_ir_actions_act_window_message/README.rst
index 4a64a92ed4e6..3772ad3e7bb8 100644
--- a/web_ir_actions_act_window_message/README.rst
+++ b/web_ir_actions_act_window_message/README.rst
@@ -19,6 +19,8 @@ Depend on this module and return
         # you can create your own close button with an action of type
         # ir.actions.act_window_close
         'close_button_title': 'Make this window go away',
+        # Use HTML instead of text
+        'is_html_message': True,
         # this is an optional list of buttons to show
         'buttons': [
             # a button can be any action (also ir.actions.report.xml et al)
@@ -73,6 +75,7 @@ Contributors
 
 * Holger Brunn <hbrunn@therp.nl>
 * Zakaria Makrelouf (ACSONE SA/NV) <z.makrelouf@gmail.com>
+* Benjamin Willig (ACSONE SA/NV) <benjamin.willig@acsone.eu>
 
 Maintainer
 ----------
@@ -85,4 +88,4 @@ This module is maintained by the OCA.
 
 OCA, or the Odoo Community Association, is a nonprofit organization whose mission is to support the collaborative development of Odoo features and promote its widespread use.
 
-To contribute to this module, please visit http://odoo-community.org.
+To contribute to this module, please visit http://odoo-community.org.
\ No newline at end of file
diff --git a/web_ir_actions_act_window_message/__manifest__.py b/web_ir_actions_act_window_message/__manifest__.py
index 9a8bdcc1d2d5..5dd3b18b13a2 100644
--- a/web_ir_actions_act_window_message/__manifest__.py
+++ b/web_ir_actions_act_window_message/__manifest__.py
@@ -3,7 +3,7 @@
 # License AGPL-3.0 or later (http://www.gnu.org/licenses/agpl).
 {
     "name": "Client side message boxes",
-    "version": "9.0.1.0.0",
+    "version": "10.0.1.0.0",
     "author": "Therp BV, "
               "ACSONE SA/NV, "
               "Odoo Community Association (OCA)",
diff --git a/web_ir_actions_act_window_message/static/src/js/web_ir_actions_act_window_message.js b/web_ir_actions_act_window_message/static/src/js/web_ir_actions_act_window_message.js
index 4ea153d4882e..1b0708d719be 100644
--- a/web_ir_actions_act_window_message/static/src/js/web_ir_actions_act_window_message.js
+++ b/web_ir_actions_act_window_message/static/src/js/web_ir_actions_act_window_message.js
@@ -7,7 +7,6 @@ odoo.define('web.web_ir_actions_act_window_message', function(require)
 
     var ActionManager = require('web.ActionManager'),
         core = require('web.core'),
-        _ = require('_'),
         Model = require('web.Model'),
         Dialog = require('web.Dialog');
 
@@ -33,20 +32,29 @@ odoo.define('web.web_ir_actions_act_window_message', function(require)
                 })
             }
 
+            var is_html = action.is_html_message === true;
+            var content_properties = {};
+
+            if (is_html) {
+                content_properties = {
+                    html: action.message,
+                };
+            } else {
+                content_properties = {
+                    text: action.message,
+                    css: {
+                        'white-space': 'pre-line',
+                    }
+                };
+            }
+
             var dialog = new Dialog(
                 this,
                 _.extend(
                     {
                         size: 'medium',
                         title: action.title,
-                        $content: $('<div>',
-                            {
-                                text: action.message,
-                                css: {
-                                    'white-space': 'pre-line',
-                                }
-                            }
-                        ),
+                        $content: $('<div>', content_properties),
                         buttons: buttons.concat(
                             this.ir_actions_act_window_message_get_buttons(
                                 action, function() { dialog.close() })