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Mapper 1.0 icon & OpenOrienteering logo redesign #1332

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Symbian9 opened this issue Aug 19, 2019 · 18 comments

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@Symbian9
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commented Aug 19, 2019

Actual behaviour

Current Mapper app icon is too complex:

Current OpenOrienteering logo design also not so good:

  • https://github.com/OpenOrienteering/mapper/blob/dev/images/open-orienteering.png
  • original version was raster with gradient fills and blurs, that not correctly converted in vector-style for symbol sets;
    • path of vector-style logo bundled in symbol sets is not optimized and needs cleanup.
  • it's colors not clear, as we has only OpenOrienteering Orange Spot color that based on old ISOM 2000 Spot colors, and there are NO clear CMYK/RGB values; we still has no OpenOrienteering Blue Spot color.

Expected behaviour

As upcoming Mapper v1.0 would be first "production-ready" release, we need cleanup and upgrade Mapper branding.

New icon

New logo

  • should be little tuned for direct combination with app icon (and some cartographic background; optionally);
  • need review text font and (possibly) choose another type licensed under SIL OFL license (or other FLOSS license);
  • need choose clear values of all logo colors in CMYK, RGB and Spot (combination of actual ISOM Spot colors; optional, as we already coming to CMYK printing for orienteering maps).

Other

Social Media tags:

  • #OpenOrienteering #Mapper #omap #orienteering #map (+ optionally #maps #mapping #cartography)
    • #OOM - bad idea; reason described above.

Symbols/Emojis:

Message sample:

WOW! #OpenOrienteering 🗺👷 #Mapper 1.0 released 🎉 https://www.openorienteering.org/news/2019/mapper-v1.0.0-released Grab source & binary builds for your mobile or desktop ➡ https://github.com/OpenOrienteering/mapper/releases/tag/v1.0.0 And lets draw your 1st #orienteering #map! https://www.openorienteering.org/mapper-manual/pages/new_map.html

Configuration

Mapper Version: 1.0
Operating System: all

Reference

@dg0yt

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commented Aug 19, 2019

Despite the wording, this states your personal opinion.

However I do agree with some points, and I want to add some useful links concerning the Android Laucher icon:
https://developer.android.com/guide/practices/ui_guidelines/icon_design_adaptive.html
https://material.io/design/iconography/product-icons.html
https://developer.android.com/google-play/resources/icon-design-specifications

@Symbian9

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commented Aug 19, 2019

@Symbian9

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commented Aug 19, 2019

However I do agree with some points

May I launch contests for new Mapper icon and OpenOrienteering logo designs on Reddit/Twitter/Facebook?

@dg0yt

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commented Aug 19, 2019

May I launch contests for new Mapper icon and OpenOrienteering logo designs on Reddit/Twitter/Facebook?

I think this would give the wrong impression that you are representing the OpenOrientering project, and that the result of such a contest would have direct impact on the OpenOrienteering project.

@Symbian9

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commented Aug 19, 2019

I think this would give the wrong impression that you are representing the OpenOrientering project

But, to be honest, OpenOrienteering project contributors (me too) may be not so good art designers and additional contribution to branding design task would be very useful.

BTW, I know (and in-touch with) few external open-source contributors that are good in design/branding for other FLOSS tools, so could cast them too.

So, what to do?

@yevhenmazur

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commented Aug 20, 2019

There are many talented designers and inexpensive art studios in my country who support open source projects. I am ready to organize work with them and cover expenses of OpenOrienteering branding. But I need something like community approved technical task.

@lpechacek

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commented Aug 20, 2019

FWIW, I'm all for graphical design refresh. Still, I don't like the idea of logo contest very much. I'd keep the activity within the round od regular contributors (be it code, translations or bug reports).

@dg0yt

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commented Aug 20, 2019

But I need something like community approved technical task.

Yes, we need to agree on what are our hard requirements, what are the soft requirements and what is out of scope, for the umbrella OpenOrienteering brand logo and for the Mapper product icon.

IMO, while other OpenOrienteering "products" do not play a major role so far, this aspect should be prepared for. Possible applications include course planning, individual race analysis, event management.

With contest or without, there might be a period to generate alternative proposals, and another one to elaborate and finalize a chosen proposal.

@Symbian9

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commented Aug 20, 2019

IMO, while other OpenOrienteering "products" do not play a major role so far, this aspect should be prepared for.

Yeah, logo and icon should be designed in same style.

@jmacura

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commented Aug 20, 2019

Also mentioned in #1035

@Symbian9

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commented Aug 20, 2019

There are many talented designers and inexpensive art studios in my country who support open source projects. I am ready to organize work with them

@yevhenmazur, think, you imply Max Kovalenko's graphic design studio (Kovalen.com)? His contribution to Ukrainian orienteering sport branding is really cool! 😉

@ollesmaps

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commented Sep 2, 2019

I would like to somehow unify the wording / branding. At this moment there are six versions in use. After dash there is its usage within Github.

Mapper - 663
OOMapper - 101
OO-Mapper - 35
OMapper - 6
O-Mapper - 27
OOM - 152
(OMAP - 151)

Which one do you prefer?

@ollesmaps

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commented Sep 2, 2019

I would like to omit the OOM letters from the Android icon and replace it with a more telling OOMapper.

oom2

@ollesmaps

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commented Sep 2, 2019

And now I see that the original open orienteering Mapper have small beginning letters. So there are even options like ooMapper, etc.

oom

@Symbian9

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commented Sep 2, 2019

I would like to omit the OOM letters from the Android icon and replace it with a more telling OOMapper.

It would be much better to not add any text on icon (this is different from logo).

Also, OOMapper ooMapper is hard to read or pronounce.

I prefer use full OpenOrienteering Mapper, or Mapper for short.

@ollesmaps

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commented Sep 2, 2019

It would be much better to not add any text on icon (this is different from logo).

You are probably right.

It would be nice though if logo and icon share some design.

@jmacura

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commented Sep 2, 2019

After dash there is its usage within Github.

Mapper - 663
OOMapper - 101
OO-Mapper - 35
OMapper - 6
O-Mapper - 27
OOM - 152
(OMAP - 151)

I guess that it's absolutely OK, to use just "Mapper" internally, while talking between everybody involved in the project, like here on GitHub. Hence the high usage value should not play a role here.

To the general public branding, I currently prefer the "OO Mapper" variant (with space), as the simplest abbreviation of the full name (being "OpenOrienteering Mapper").

But maybe it's time to re-think the branding in more depth. "O-mapper" might be both short and easily understandable name for the target audience... 🤔

@dg0yt

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commented Sep 3, 2019

Since many years, I consistently use only Mapper or OpenOrienteering Mapper. I consider this to be the only valid terms.

"OO" is more frequently used for OpenOffice, so I explicitly avoid this, too.

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