diff --git a/help/add-a-custom-linkifier.md b/help/add-a-custom-linkifier.md
index 4e7332b1beab03..414b60ce416643 100644
--- a/help/add-a-custom-linkifier.md
+++ b/help/add-a-custom-linkifier.md
@@ -100,6 +100,10 @@ variety of situations. Linkifier patterns are regular expressions, using the
 [re2](https://github.com/google/re2/wiki/Syntax) regular expression
 engine.
 
+The linkifiers are ordered as they are displayed in the settings. When the
+regular expressions have an overlapping match, only the earliest one will be used
+to generate the link. You can reorder the linkifiers by dragging and dropping.
+
 Linkifiers use [RFC 6570](https://www.rfc-editor.org/rfc/rfc6570.html) compliant
 URL templates to describe how links should be generated. These templates support
 several expression types. The default expression type (`{var}`) will URL-encode
@@ -155,3 +159,37 @@ This example pattern allows linking to Google searches.
     This pattern uses the `{?var}` expression type. With the default expression
     type (`{q}`), there would be no way to only include the `?` in the URL
     if the optional `q` is present.
+
+### Overlapping patterns
+
+These example patterns link to arbitrary repositories in either
+the organization `zulip-testing` or `zulip`. `zulip` is only used
+when the repo name is not `lorem`.
+
+{start_tabs}
+
+* Linkifier #1
+    * Pattern: `lorem#(?P<id>[0-9]+)`
+    * URL template: `https://github.com/zulip-testing/lorem/pull/{id}`
+
+* Linkifier #2
+    * Pattern: `(?P<repo>[a-zA-Z0-9_-]+)#(?P<id>[0-9]+)`
+    * URL template: `https://github.com/zulip/{repo}/pull/{id}`
+
+* Example matching linkifier #1 and #2
+    * Original text: `lorem#123`
+    * Automatically links to: `https://github.com/zulip-testing/lorem/pull/123`
+
+* Example matching linkifier #2 only
+    * Original text: `zulip-flutter#123`
+    * Automatically links to: `https://github.com/zulip/zulip-flutter/pull/123`
+
+{end_tabs}
+
+!!! tip ""
+
+    This set of patterns have overlapping regular expressions. Note that
+    `(?P<repo>[a-zA-Z0-9_-]+)#(?P<id>[0-9]+)` would match `lorem#123` too.
+    Linkifier #1 gets prioritized over linkifier #2 because it is
+    ordered before the linkifier #2. This order can be customized by
+    dragging and dropping the linkifiers.
diff --git a/web/src/settings_linkifiers.js b/web/src/settings_linkifiers.js
index 242cad2406141e..8309453afe9ddf 100644
--- a/web/src/settings_linkifiers.js
+++ b/web/src/settings_linkifiers.js
@@ -1,4 +1,5 @@
 import $ from "jquery";
+import {Sortable} from "sortablejs";
 
 import render_confirm_delete_linkifier from "../templates/confirm_dialog/confirm_delete_linkifier.hbs";
 import render_admin_linkifier_edit_form from "../templates/settings/admin_linkifier_edit_form.hbs";
@@ -28,23 +29,6 @@ export function maybe_disable_widgets() {
     }
 }
 
-function compare_values(x, y) {
-    if (x > y) {
-        return 1;
-    } else if (x === y) {
-        return 0;
-    }
-    return -1;
-}
-
-function sort_pattern(a, b) {
-    return compare_values(a.pattern, b.pattern);
-}
-
-function sort_url(a, b) {
-    return compare_values(a.url_template, b.url_template);
-}
-
 function open_linkifier_edit_form(linkifier_id) {
     const linkifiers_list = page_params.realm_linkifiers;
     const linkifier = linkifiers_list.find((linkifier) => linkifier.id === linkifier_id);
@@ -108,6 +92,19 @@ function open_linkifier_edit_form(linkifier_id) {
     });
 }
 
+function update_linkifiers_order() {
+    const order = [];
+    $(".linkifier_row").each(function () {
+        order.push(Number.parseInt($(this).attr("data-linkifier-id"), 10));
+    });
+    settings_ui.do_settings_change(
+        channel.patch,
+        "/json/realm/linkifiers",
+        {ordered_linkifier_ids: JSON.stringify(order)},
+        $("#linkifier-field-status").expectOne(),
+    );
+}
+
 function handle_linkifier_api_error(xhr, pattern_status, template_status, linkifier_status) {
     // The endpoint uses the Django ValidationError system for error
     // handling, which returns somewhat complicated error
@@ -159,13 +156,16 @@ export function populate_linkifiers(linkifiers_data) {
             },
         },
         $parent_container: $("#linkifier-settings").expectOne(),
-        init_sort: sort_pattern,
-        sort_fields: {
-            pattern: sort_pattern,
-            url: sort_url,
-        },
         $simplebar_container: $("#linkifier-settings .progressive-table-wrapper"),
     });
+
+    if (page_params.is_admin) {
+        Sortable.create($linkifiers_table[0], {
+            onUpdate: update_linkifiers_order,
+            filter: "input",
+            preventOnFilter: false,
+        });
+    }
 }
 
 export function set_up() {
diff --git a/web/styles/settings.css b/web/styles/settings.css
index 36528196d024d8..ab1827108d432d 100644
--- a/web/styles/settings.css
+++ b/web/styles/settings.css
@@ -726,6 +726,7 @@ input[type="checkbox"] {
 
 .admin_profile_fields_table,
 .edit_profile_field_choices_container,
+.admin_linkifiers_table,
 .profile_field_choices_table {
     .movable-row {
         cursor: move;
diff --git a/web/templates/settings/admin_linkifier_list.hbs b/web/templates/settings/admin_linkifier_list.hbs
index d8ba6d4efe0957..e39a55506c4c6e 100644
--- a/web/templates/settings/admin_linkifier_list.hbs
+++ b/web/templates/settings/admin_linkifier_list.hbs
@@ -1,6 +1,10 @@
 {{#with linkifier}}
-<tr class="linkifier_row">
+<tr class="linkifier_row{{#if ../can_modify}} movable-row{{/if}}" data-linkifier-id="{{id}}">
     <td>
+        {{#if ../can_modify}}
+            <i class="fa fa-ellipsis-v" aria-hidden="true"></i>
+            <i class="fa fa-ellipsis-v" aria-hidden="true"></i>
+        {{/if}}
         <span class="linkifier_pattern">{{pattern}}</span>
     </td>
     <td>
diff --git a/web/templates/settings/linkifier_settings_admin.hbs b/web/templates/settings/linkifier_settings_admin.hbs
index 860c40d68d1992..8cbfa796ee8083 100644
--- a/web/templates/settings/linkifier_settings_admin.hbs
+++ b/web/templates/settings/linkifier_settings_admin.hbs
@@ -21,6 +21,11 @@
                 {{t "URL template" }}: <span class="rendered_markdown"><code>https://github.com/zulip/zulip/issues/{id}</code></span>
             </li>
         </ul>
+        <p>
+            {{t "The linkifiers are ordered as they are displayed below. When the
+              regular expressions have an overlapping match, only the earliest one will be used
+              to generate the link. You can reorder the linkifiers by dragging and dropping." }}
+        </p>
         <p>
             {{#tr}}
                 For more examples, see the <z-link>help center documentation</z-link>
@@ -65,8 +70,8 @@
         <div class="progressive-table-wrapper" data-simplebar>
             <table class="table table-condensed table-striped wrapped-table admin_linkifiers_table">
                 <thead class="table-sticky-headers">
-                    <th class="active" data-sort="pattern">{{t "Pattern" }}</th>
-                    <th data-sort="url">{{t "URL template" }}</th>
+                    <th>{{t "Pattern" }}</th>
+                    <th>{{t "URL template" }}</th>
                     {{#if is_admin}}
                     <th class="actions">{{t "Actions" }}</th>
                     {{/if}}