Skip to content


Switch branches/tags

Name already in use

A tag already exists with the provided branch name. Many Git commands accept both tag and branch names, so creating this branch may cause unexpected behavior. Are you sure you want to create this branch?


Failed to load latest commit information.
Latest commit message
Commit time
July 23, 2021 16:15
July 23, 2021 13:15
July 26, 2021 13:23
July 26, 2021 16:39
July 22, 2021 12:57
August 9, 2021 20:59
July 14, 2021 17:18
September 8, 2021 18:43
November 12, 2020 22:46
September 2, 2021 12:20

Data Science for Marketing Analytics, Second Edition

GitHub issues GitHub forks GitHub stars PRs Welcome Binder

This is the repository for Data Science for Marketing Analytics, 2nd Edition, published by Packt. It contains all the supporting project files necessary to work through the course from start to finish.

Requirements and Setup

Data Science for Marketing Analytics, 2nd Edition

To get started with the project files, you'll need to:

  1. Install Anaconda
  2. Create a virtual environment using the environment.yml file provided here. You can also use Binder for running the Jupyter Notebook files online.

About Data Science for Marketing Analytics

Data Science for Marketing Analytics covers every stage of data analytics, from working with a raw dataset to segmenting a population and modeling different parts of it based on the segments.

What You Will learn

  • Data pre-processing, exploration, and visualization techniques using pandas, Matplotlib, and Seaborn modules
  • Clustering techniques, such as hierarchical and k-means clustering, and their use in customer segmentation
  • Regression models for predictive modeling using scikit-learn
  • Regularization techniques for reducing overfitting in regression models
  • Hyperparameter tuning for optimizing model performance
  • Application of multiclass classification models in customer choice modeling

If you've found this book useful, you might want to check out some of our other titles:


No description, website, or topics provided.







No releases published


No packages published