diff --git a/strum_macros/src/helpers/metadata.rs b/strum_macros/src/helpers/metadata.rs
index 94100a7f..384debf0 100644
--- a/strum_macros/src/helpers/metadata.rs
+++ b/strum_macros/src/helpers/metadata.rs
@@ -16,6 +16,7 @@ pub mod kw {
 
     // enum metadata
     custom_keyword!(serialize_all);
+    custom_keyword!(const_into_str);
     custom_keyword!(use_phf);
     custom_keyword!(prefix);
 
@@ -51,6 +52,7 @@ pub enum EnumMeta {
         kw: kw::prefix,
         prefix: LitStr,
     },
+    ConstIntoStr(kw::const_into_str)
 }
 
 impl Parse for EnumMeta {
@@ -80,6 +82,8 @@ impl Parse for EnumMeta {
             input.parse::<Token![=]>()?;
             let prefix = input.parse()?;
             Ok(EnumMeta::Prefix { kw, prefix })
+        } else if lookahead.peek(kw::const_into_str) {
+            Ok(EnumMeta::ConstIntoStr(input.parse()?))
         } else {
             Err(lookahead.error())
         }
diff --git a/strum_macros/src/helpers/type_props.rs b/strum_macros/src/helpers/type_props.rs
index 7302853e..c04b3589 100644
--- a/strum_macros/src/helpers/type_props.rs
+++ b/strum_macros/src/helpers/type_props.rs
@@ -23,6 +23,7 @@ pub struct StrumTypeProperties {
     pub use_phf: bool,
     pub prefix: Option<LitStr>,
     pub enum_repr: Option<TokenStream>,
+    pub const_into_str: bool,
 }
 
 impl HasTypeProperties for DeriveInput {
@@ -37,6 +38,8 @@ impl HasTypeProperties for DeriveInput {
         let mut use_phf_kw = None;
         let mut crate_module_path_kw = None;
         let mut prefix_kw = None;
+        let mut const_into_str = None;
+
         for meta in strum_meta {
             match meta {
                 EnumMeta::SerializeAll { case_style, kw } => {
@@ -82,6 +85,14 @@ impl HasTypeProperties for DeriveInput {
                     prefix_kw = Some(kw);
                     output.prefix = Some(prefix);
                 }
+                EnumMeta::ConstIntoStr(kw) => {
+                    if let Some(fst_kw) = const_into_str {
+                        return Err(occurrence_error(fst_kw, kw, "const_into_str"));
+                    }
+
+                    const_into_str = Some(kw);
+                    output.const_into_str = true;
+                }
             }
         }
 
diff --git a/strum_macros/src/macros/strings/as_ref_str.rs b/strum_macros/src/macros/strings/as_ref_str.rs
index 8d44f810..eb535df8 100644
--- a/strum_macros/src/macros/strings/as_ref_str.rs
+++ b/strum_macros/src/macros/strings/as_ref_str.rs
@@ -99,7 +99,7 @@ pub fn as_static_str_inner(
                 }
             }
         },
-        GenerateTraitVariant::From => quote! {
+        GenerateTraitVariant::From if !type_properties.const_into_str => quote! {
             impl #impl_generics ::core::convert::From<#name #ty_generics> for &'static str #where_clause {
                 fn from(x: #name #ty_generics) -> &'static str {
                     match x {
@@ -115,5 +115,27 @@ pub fn as_static_str_inner(
                 }
             }
         },
+        GenerateTraitVariant::From  => quote! {
+            impl #impl_generics #name #ty_generics #where_clause {
+                pub const fn into_str(&self) -> &'static str {
+                    match self {
+                        #(#arms3),*
+                    }
+                }
+            }
+
+            impl #impl_generics ::core::convert::From<#name #ty_generics> for &'static str #where_clause {
+                fn from(x: #name #ty_generics) -> &'static str {
+                    match x {
+                        #(#arms2),*
+                    }
+                }
+            }
+            impl #impl_generics2 ::core::convert::From<&'_derivative_strum #name #ty_generics> for &'static str #where_clause {
+                fn from(x: &'_derivative_strum #name #ty_generics) -> &'static str {
+                    x.into_str()
+                }
+            }
+        },
     })
 }
diff --git a/strum_tests/tests/as_ref_str.rs b/strum_tests/tests/as_ref_str.rs
index d492f174..c0cf30b1 100644
--- a/strum_tests/tests/as_ref_str.rs
+++ b/strum_tests/tests/as_ref_str.rs
@@ -111,3 +111,77 @@ fn brightness_serialize_all() {
     assert_eq!("dim", <&'static str>::from(Brightness::Dim { glow: 0 }));
     assert_eq!("Bright", <&'static str>::from(Brightness::BrightWhite));
 }
+
+#[derive(IntoStaticStr)]
+#[strum(const_into_str)]
+enum Bar<'a, T>
+    where
+        T: AsRef<str>,
+{
+    A(T),
+    B,
+    C(&'a i32),
+    #[strum(serialize = "Dark")]
+    D,
+    #[strum(to_string = "Green")]
+    G,
+    #[strum(serialize = "b", to_string = "blue")]
+    Blue { hue: usize },
+    #[strum(serialize = "y", serialize = "yellow")]
+    Yellow,
+}
+
+#[derive(IntoStaticStr)]
+#[strum(const_into_str)]
+enum Baz<'a, T> {
+    A(T),
+    C(&'a i32),
+}
+
+#[derive(IntoStaticStr)]
+#[strum(serialize_all = "snake_case")]
+#[strum(const_into_str)]
+enum BrightnessConst {
+    DarkBlack,
+    Dim {
+        glow: usize,
+    },
+    #[strum(serialize = "Bright")]
+    BrightWhite,
+}
+
+#[test]
+fn test_const_into_static_str() {
+
+    const A: &'static str = Bar::A("foo").into_str();
+    assert_eq!("A", A);
+    const B: &'static str = Bar::B::<&str>.into_str();
+    assert_eq!("B", B);
+    const C: &'static str = Bar::C::<&str>(&12).into_str();
+    assert_eq!("C", C);
+
+    const D: &'static str = Bar::D::<&str>.into_str();
+    assert_eq!("Dark", D);
+
+    const G: &'static str = Bar::G::<&str>.into_str();
+    assert_eq!("Green", G);
+
+    const BLUE: &'static str = Bar::Blue::<&str>{ hue: 2 }.into_str();
+    assert_eq!("blue", BLUE);
+
+    const YELLOW: &'static str = Bar::Yellow::<&str>.into_str();
+    assert_eq!("yellow", YELLOW);
+
+    const BAZ_A: &'static str = Baz::A("foo").into_str();
+    assert_eq!("A", BAZ_A);
+
+    const BAZ_C: &'static str = Baz::C::<&str>(&6).into_str();
+    assert_eq!("C", BAZ_C);
+
+    const DARK_BLACK: &'static str = BrightnessConst::DarkBlack.into_str();
+    assert_eq!("dark_black", DARK_BLACK);
+    const DIM: &'static str = BrightnessConst::Dim {glow:1}.into_str();
+    assert_eq!("dim", DIM);
+    const BRIGHT_WHITE: &'static str = BrightnessConst::BrightWhite.into_str();
+    assert_eq!("Bright", BRIGHT_WHITE);
+}