diff --git a/tools/releaseBuild/setReleaseTag.ps1 b/tools/releaseBuild/setReleaseTag.ps1
index 121425d963b..1659dbc74cb 100644
--- a/tools/releaseBuild/setReleaseTag.ps1
+++ b/tools/releaseBuild/setReleaseTag.ps1
@@ -65,11 +65,12 @@ $isDaily = $false
 if($ReleaseTag -eq 'fromBranch' -or !$ReleaseTag)
 {
     # Branch is named release-<semver>
-    if($Branch -match '^.*(release[-/])')
+    $releaseBranchRegex = '^.*((release/|rebuild/.*rebuild))'
+    if($Branch -match $releaseBranchRegex)
     {
         $msixType = 'release'
         Write-Verbose "release branch:" -Verbose
-        $releaseTag = $Branch -replace '^.*(release[-/])'
+        $releaseTag = $Branch -replace $releaseBranchRegex
         $vstsCommandString = "vso[task.setvariable variable=$Variable]$releaseTag"
         Write-Verbose -Message "setting $Variable to $releaseTag" -Verbose
         Write-Host -Object "##$vstsCommandString"