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A Google Analytics dashboard in your Wagtail admin


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Wagtail Analytics

(Last Updated 12/17/19 for Wagtail v2.x)

This module provides a simple dashboard of Google Analytics data, integrated into the Wagtail admin UI. Tested on Wagtail 2.0+.




  1. Create a service account and download the JSON key (Credentials > Create Credentials > API key)
  2. Make sure the Analytics API is enabled for your project (See issue 2)
  3. Add the service account email address as a read-only user in Google Analytics (Admin > User Management)
  4. Find the ID for your Google Analytics property (Admin > Property > View Settings, note: this is NOT the key that begins with "UA-")
  5. Store your JSON key somewhere safe, and do not check it into your repo
  6. pip install wagalytics
  7. Add 'wagalytics' to your INSTALLED_APPS
  8. Add 'wagtailfontawesome' to INSTALLED_APPS if it's not there already
  9. Update your settings:
  • GA_KEY_FILEPATH = '/path/to/secure/directory/your-key.json'

or when using environment variables (e.g. Heroku):

  • GA_KEY_CONTENT = 'content_of_your_key.json'
  • GA_VIEW_ID = 'ga:xxxxxxxx'

If you get CryptoUnavailableError errors, you probably need to pip install PyOpenSSL and/or pip install pycrypto. See StackOverflow.

Ensure that your code snippet is included on each page you want to be tracked (likely by putting it in your base.html template.) (Admin > Property > Tracking Code)

Multisite Support

To enable multisite support you'll need to update your Wagalytics settings and have wagtail.contrib.settings installed. Sites can use a GA_KEY_FILEPATH or a GA_KEY_CONTENT key, but it's best not to use both.

In the snippet below, you'll see site_id. This is the ID (Primary Key) of your Wagtail Site.

# Use either the GA_KEY_FILEPATH or the GA_KEY_CONTENT setting on your sites,
# but don't use both
    site_id: {
        'GA_VIEW_ID': 'ga:xxxxxxxx',
        'GA_KEY_FILEPATH': '/path/to/secure/directory/your-key.json',
    site_id: {
        'GA_VIEW_ID': 'ga:xxxxxxxx',
        'GA_KEY_CONTENT': 'content_of_your_key.json',

For every Wagalytics site you add in your multisite WAGALYTICS_SETTINGS you'll need to make sure you have the proper GA View ID and API Key. One View ID and API Key won't work for all your sites automatically.

Here's a working example of multisite WAGALYTICS_SETTINGS:

	# My default site. 2 is the site ID. This one uses GA_KEY_FILEPATH.
    2: {
        'GA_VIEW_ID': 'ga:xxxxxxxx',
        'GA_KEY_FILEPATH': '/path/to/secure/directory/your-key.json',
    # The secondary site. 3 is the Site ID. This one uses GA_KEY_CONTENT.
    3: {
        'GA_KEY_CONTENT': 'content_of_your_key.json',
        'GA_VIEW_ID': 'ga:xxxxxxxx',

Wagalytics Developers

Developers will need to carry out the following steps after cloning wagalytics:

  • Ensure NodeJS & NPM are installed
  • Run npm install then npm run build in the top level wagalytics directory

You will need to run npm run build anytime the javascript source is updated.


  • allow configuration of results
  • better styling, e.g. using chart.js
  • Throw an error if the relevant settings aren't available
  • add per-page results


This module doesn't help with recording user activity. See the Wagtail docs and StackOverflow for pointers on how to avoid gathering data during preview and testing.


  • Thijs Kramer
  • Stefan Schärmeli
  • Alex Gleason
  • James Ramm
  • Jake Kent
  • Kalob Taulien
  • Julius Parishy


A Google Analytics dashboard in your Wagtail admin









  • Python 47.4%
  • JavaScript 38.3%
  • HTML 14.3%